Social and Behavioral Sciences Commons^™

Reference-Dependent Choice On Digital Platforms, Joshua K. Kaisen

USF Tampa Graduate Theses and Dissertations

Throughout this dissertation I explore a significant departure from the standard model of rationality known as reference-dependence. The theory reference-dependence asserts that an individual’s choice is dependent on their frame of reference established through factors divorced from their rational cost and benefit. This behavior is inefficient as individuals fail to rationally optimize their payoffs. This behavior is understudied in natural settings where isolating specific stimuli which may establish a reference is challenging. However, digital platforms contain limited stimuli which are fully observable to researchers and present an ideal setting to study the theory of reference-dependence. Thus, I introduce three new …

Reflections On Innumeracy In The Wild, Ellen M. Peters

Numeracy

Peters, E. (2020). Innumeracy in the Wild: Misunderstanding and Misusing Numbers. (New York, NY: Oxford University Press) 315 pp. ISBN 978-0190861094

This piece briefly introduces and excerpts Innumeracy in the Wild: Misunderstanding and Misusing Numbers, written by Ellen Peters and published by Oxford University Press. Through a state-of-art review of the literature, the book explains how numeric ability supports the quality of the decisions people make and the life outcomes they experience. It presents three ways that people can be good or bad with numbers and how each of these numeric competencies matter to decision making.