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Full-Text Articles in Social and Behavioral Sciences

The Rhetoric Of Corporate Identity: Corporate Social Responsibility, Creating Shared Value, And Globalization, Carolyn Day Jun 2014

The Rhetoric Of Corporate Identity: Corporate Social Responsibility, Creating Shared Value, And Globalization, Carolyn Day

USF Tampa Graduate Theses and Dissertations

In today's global political and media climate, the stakes are high for corporations, local or otherwise, to create and maintain an `ethical' perception of not only their daily business activities and how they can benefit society or protect the environment, but also their enduring characteristics or `corporate identity' (Conrad, 2011) for numerous, sometimes conflicting stakeholder audiences (Cheney, 1983). This dissertation examines how such forms of `socially responsible' corporate identities are created and maintained through the use of persuasive language. In particular it examines the role and implications of rhetoric within the contexts of Corporate Social Responsibility (CSR), as well as …


Growing Children: The Relationship Between Food Insecurity And Child Growth And Development., Ernesto Ruiz Apr 2014

Growing Children: The Relationship Between Food Insecurity And Child Growth And Development., Ernesto Ruiz

USF Tampa Graduate Theses and Dissertations

This dissertation examined the relationship between food security status and cultural congruence and indicators of child growth and development in a rural mountain town in Costa Rica. Results show that children from food secure households are significantly shorter and shorter-legged than their food insecure counterparts. It is theorized that these findings correspond to low quality diets associated with increasing commodification of food systems in rural Costa Rica. Identity-based mechanisms are discussed as potential factors contributing to the increasing commodification of life through the encroachment of the global market economy.