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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
International Twitter Comments About 2016 U.S. Presidential Candidates Trump And Clinton: Agenda-Building Analysis In The U.S., U.K., Brazil, Russia, India And China, Jane O’Boyle
Theses and Dissertations
Based on agenda-building theory, this study performs content analysis on 6,019 international Twitter comments about Trump and Clinton in the 10 days prior to the 2016 U.S. presidential election. Even excluding bots and trolls, the preponderance of Twitter comments were positive about Trump and negative about Clinton, in the U.S., Russia, India and China. In the U.K. and Brazil, Twitter comments were largely negative about both candidates. Twitter sources and topics were also identified and explored to expand knowledge about the evolving role and effect of agenda-building in six nations, and around the world.
Is That Online Review Fake News? How Sponsorship Disclosure Influences Reader Credibility, Mark W. Tatge
Is That Online Review Fake News? How Sponsorship Disclosure Influences Reader Credibility, Mark W. Tatge
Theses and Dissertations
In a randomized between-subjects design, participants (N =595) were assigned one of three online reviews containing disclosure statements (no disclosure, no sponsor, sponsored) denoting whether the author of an online review was paid by an advertiser or whether the review was independent of ad sponsorship. Hayes and Preacher’s bootstrapping procedure was used to test the indirect and direct effects of related to a hypothesized model examining the impact of review disclosure on perceived credibility and purchase intention. The impact of two covariates – involvement and media literacy – was assessed to see if these variables had a potential confounding impact …