Social and Behavioral Sciences Commons^™

The Effect Of Trending World Events On Sentiment Analysis And Relevance Intervals Using Data Analytics Software On Twitter Data, Bridgette Ravindra

Journal of the South Carolina Academy of Science

Data analytics is emerging as a critical field to intelligently utilize the vast trail of data we create in our daily lives. An analysis of data trends can reveal patterns that can predict human behavior in areas such as health care, Ecommerce and consumerism, among others. The purpose of this experiment was to study the correlation between a Twitter hashtag’s sentiment and its trending duration using IBM Watson Analytics. The hypothesis was that a major event associated with a more positive sentiment would trend longer than more negatively associated counterparts. The experiment relates to Hedonic adaptation, the psychological theory that …