Social and Behavioral Sciences Commons^™

Leader Communication And Organizational Culture: A Field Study, Shay Sayre Edd

Dissertations

Corporate culture, the object of considerable media attention since 1980, has been identified as an important consideration for improving performance. While the literature points to vision as a key element for building a productive culture, it does not sufficiently address the communication process used by leaders to transmit their vision. This research looks at the leadership and communication aspects of culture, exploring the extent to which the leader's ideology influences the behaviors of organization members. Conducted in a $30 million Southern California company of 225 employees, the study focuses on a female general manager who, in the founder's absence, has …