Social and Behavioral Sciences Commons^™

The Correlation Between Online Marketing Strategies And Fundraising Performance Of Nonprofit Organizations, Goran Orucevic

M.A. in Leadership Studies: Capstone Project Papers

Through primary and secondary data collection, this research explores the correlation between online marketing strategies and fundraising performance of small nonprofits. The purpose of this research was to identify the needs and challenges of small nonprofit organizations' marketing departments, in order to create a new marketing strategy that would help them reach their goals. The study identified several problems which small nonprofits commonly face. As a result, a new Influencer Marketing Platform has been designed, with an intent to solve the issues of volunteer based or part-time marketing staff, the lack of budgets for promotional campaigns, and the inability to …

Clients As Voting Board Members: A Mixed Methods Examination Of San Diego County Nonprofit Human Services Organizations, Elaine Marie Lewis

Dissertations

The literature suggests that thoughtful board composition generates more strategic and thoughtful policymaking. This study examined one aspect of board composition that is frequently cited as a source of more strategic and thoughtful policymaking: clients as voting members.

This study used descriptive and inferential statistics to examine the prevalence of, and the factors associated with clients participating as board members of human services nonprofit organizations in San Diego County. Through a review of the most recent 12 months of board meeting notes, this study also explored the level of participation of two clients on the board of directors of one …