Social and Behavioral Sciences Commons^™

Is It Hot In Here Or Is It The Climate? Predicting Individual And Systemic Pro-Environmental Engagement, Alaina Geibig

Summer Research

Reducing greenhouse gas contributions is increasingly critical in order to lessen global consequences of climate change. Despite this, U.S residents’ shift towards practicing pro-environmental behaviors (PEBs) has been slow. This study investigated factors that predict everyday PEBs, including people’s beliefs about impact, difficulty of performing, and meaningfulness of PEBs, as well as perceived social norms, and the actor’s own sense of environmental identity. We predicted that people would participate in more PEBs if they believe that the behaviors are easy, meaningful, impactful, and reflect norms in their social environment. We also explored differences in the factors associated with individual and …