Social and Behavioral Sciences Commons^™

Where In The World Are The Women Of Time? Women And The "Person Of The Year" Covers For Time Magazine, Krystle Lynne Anttonelli

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through a content analysis of Time magazine's "Person of the Year" issue, formerly titled "Man of the Year," this thesis examines how the news magazine has reevaluated and revised the once gender suggestive title to a more inclusive title in correlation to the portrayal of women featured on the covers from both past and present. This thesis also provides background on the feminist theory in order to put into perspective the professional and intellectual growth of women throughout the decades. The supporting literature contextualizes the findings with reference to other mainstream magazines and the portrayal of women versus men featured …

Self-Image Congruence With Communication Channels And Its Impact On Reward Program Loyalty, Orie Berezan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs have become products in and of themselves. They need to maintain member loyalty in order to survive. It is proposed that communication has a larger impact on program loyalty than previously thought. This study utilizes structural equation modeling (SEM) to evaluate the influence of communication typologies and dimensions on hotel reward program loyalty via self-image congruence, service quality, satisfaction, and trust. Moreover, this dissertation presents a communication identity model, which focuses on promoting hotel reward program loyalty via self-congruence with communication channels.

Newly discovered significant paths were found between: communication style and self-congruence with communication channels; self-congruence with …

Taiwanese Willingness To Communicate In English: Can Watching American Television Programs Help?, Yu-Ting Chien

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study explored the relationship between Taiwanese audiences' use of American television programs and their willingness to communicate in English. Taiwanese participants filled out an online survey consisted of questions from uses and gratifications constructs and willingness to communicate constructs. In addition, different subtitle settings were also examined.

Results indicated that participants with high integrative motivation consuming information from American television programs, in addition, the setting of subtitles were associated with perceived communication competence, integrative motivation, language anxiety and social interaction motivation.

The Uses And Gratifications Of Dance Reality Television Shows, Heather M. Yuille

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Uses and Gratifications of Dance Reality Shows

Competition based dance reality shows are a sub-category under the reality television show genre. One way to add to the growing body of research about reality television shows is to study each sub-category individually in terms of uses and gratifications theory. Therefore this research looked into the reasons why people watch dance reality shows. Since dance is an art form that has deep historic roots, has experienced highs and lows in terms of public perception and has experienced a strong resurgence recently within the realm of reality television, it proves to be …

The Motivating Language Of Principals: A Sequential Transformative Strategy, William Tobias Holmes

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study implemented a Sequential Transformative Mixed Methods design with teachers (as recipients) and principals (to give voice) in the examination of principal talk in two different school accountability contexts (Continuously Improving and Continuously Zigzag) using the conceptual framework of Motivating Language Theory. In phase one, teachers were surveyed using the ML Toolbox. The survey was administered using the Dillman Tailored Design Method, and the return rate was 67.48%. The major findings that emerged were: (a) significant differences in Motivating Language (ML), Direction-Giving Language (DG), Empathetic Language (E), and Communication Competence (CC) variables between the Continuously Improving and Zigzag Clusters; …

Digitizing And Hosting Streaming Media Directly From Libraries, Cyrus Ford Zarganj

Library Faculty Presentations

The main objective of this poster is to show how libraries can provide an “online video library” to library users. Library users with a computer and an Internet connection can view videos through the library website. This poster also includes the technical aspects of making streaming videos available to library users.

Communication And Female Date Initiation: Differences In Perception Based On Sex Of Initiator, Lindsey Kay Odom

UNLV Theses, Dissertations, Professional Papers, and Capstones

First dates represent an important early event in the development of dating relationships. Commonly, date initiation is a behavior in which men take control; however, more women are attempting this task. Women initiating dates is a deviation from cultural norms or what society views as expected behavior. The deviation in behavior could have negative repercussions for women, which was investigated for the current study. College-aged participants (n = 232) completed an online survey regarding their perceptions of two hypothetical women who initiated dates. Informed by Expectancy Violations Theory, the expectedness and valence of the date-initiation behavior and mode of follow-up …

Audience Image Preferences Of 1080i And 720p High Definition Video Formats: An Experiment, Michael Thomas Stubben

UNLV Theses, Dissertations, Professional Papers, and Capstones

The two main kinds of high definition television video formats broadcast in the United States are 1080i and 720p. Both formats are claimed to have advantages and disadvantages relative to the other format. However, there has been little academic research to determine viewer preferences of these formats, and whether the stated claims about each format's strengths and weaknesses are valid. This thesis addresses this lack of research by employing an experiment to determine viewer perceptions and preferences of these two high definition formats.

The two major findings from this study pertain to viewer preferences of 1080i/720p with regard to motion, …

The Marketing Effectiveness Of Hotel Facebook Pages: From Perspectives Of Customers And Messages, Xi Yu Leung

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an increasing number of hotels are using social media to promote their business. However, the marketing effectiveness of social media is still a big challenge in both academic and business world. Since social media marketing is totally different from traditional marketing approaches, traditional marketing theories and practices may not be applicable to social media. Besides, very few studies have examined the effectiveness of social media marketing in the academic world.

Therefore, this study intended to provide an in-depth examination on the marketing effectiveness of …

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Library Faculty Publications

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere.

Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

Health Literacy As A Contributor To Immigrant Health Disparities, Jennifer B. Kimbrough

Journal of Health Disparities Research and Practice

The ability to obtain, understand and use the information needed to make wise health choices is known as health literacy. Low health literacy among members of populations with poor reading skills, limited mastery of the English language, members of ethnic or cultural minorities, and immigrants is likely a major contributor to health disparities in the US (Agency for Health Care Policy and Research 1997). A series of focus groups with East-Asian, African, Central and South American immigrants was conducted to better understand the perceptions of immigrants seeking health care services in an urban North Carolina county. Participants’ responses are reported …

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Crowdsourcing Course Design: Tapping The Collective Intelligence Of Campus Stakeholders, Patrick Griffis, Steven Hoover

Scholarship Colloquium

Background

• UNLV General Education Reform

– led to First Year Experience Course in College of Business

• Course taught by advisors in College Of Business

• Collaboration between Librarians and BUS103

• Libraries hosted Faculty Institute for First Year Seminars

– Collaborative course design with business instructors, civic engagement and student success professionals, technology specialists, and librarians

Juvenile Literature E-Books In A Curriculum Materials Library Setting: Love Them Or Leave Them?, Amy L. Johnson

Scholarship Colloquium

So What's The Problem?
CML’s juvenile literature collection serves a three-fold purpose

• Supporting academic study of children’s/young adult literature

• Leisure reading collection

• Providing materials for use by CCSD teachers and students

Which means…

• Amazon’s e-book sales (and other info.) can guide leisure reading trends

• BUT…we also need input and buy-in from UNLV instructors and CCSD teachers

Academic Libraries And English Composition Programs: A Literature Review Of Current Trends, Erin E. Rinto

Scholarship Colloquium

This literature review examines a sampling of the last ten years of research on the relationships between academic libraries and English Composition Programs in an effort to uncover potential methods for a new collaboration between the Lied Library and the English Composition Program at UNLV. Three general trends are identified and discussed in terms of their strengths and weaknesses for local implementation.

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

Promoting Awareness Of The Unlv University Archives, Tom D. Sommer

Scholarship Colloquium

Promoting awareness of the University Archives has evolved for me for the past six years as University Archivist. It started out as an idea that quickly grew into a wonderful relationship between the University Archives and the rest of UNLV. I originally promoted awareness through outreach services as a librarian in Oro Valley, Arizona. It was a nice way for the organization to get the word out about the new library in the neighborhood. I started by reading novels to kids in Summer Camps at the nearby middle and high schools. It was a lot of fun and I was …

August 28, 1963: Building Community Through Collective Discourse, Jennifer Nestelberger

UNLV Theses, Dissertations, Professional Papers, and Capstones

The August 28, 1963 March on Washington is often remembered primarily for Martin Luther King, Jr.'s "I Have a Dream" speech, which serves as the pinnacle of civil rights movement oratory. This thesis, in contrast, examines speeches of the leaders of the "Big Six" organizations that preceded King's well-known words in order to shed light on the complexities of the movement and the outcomes that can result from meaningful dissent. Occurring at a time of division, the March emerged as a symbol of hope for change in the nation. The addresses of the day reflected this hope and helped build …

Working Together: Journal Of Western Archives & Western Roundups, Tom D. Sommer

Library Faculty Presentations

The idea of a Journal of Western Archives began in the early 2000s after plans were being made for a super regional meeting in Las Vegas, NV. It was during this collaborative time that University Archivists Gordon Daines proposed an idea to then Conference of Inter-Mountain Archivists President John Murphy. Gordon wanted to establish a journal that would be for archivists working in the western United States. He noticed that as a researcher himself at BYU that archivists in the western United States didn’t publish as much as archivists in the eastern United States.

In 2002, Gordon approached CIMA about …

Sex And Stereotyping In Sin City: A Content Analysis Of Las Vegas Magazine Advertisements, Michelle Irene Aikin

UNLV Theses, Dissertations, Professional Papers, and Capstones

There have been numerous studies regarding gender stereotyping, the objectification of women, and how sex is used to sell products and services. In a city that is notorious for "what happens here, stays here," it is important to be aware of Las Vegas cultural marketing trends and how they compare with society-wide values. Using sex excessively in advertisements may have a negative impact on the Las Vegas community and the shaping of a negative image of the city. How much sex appeal is used and the levels of sexuality in Las Vegas print advertisements has not yet been researched. A …

You Should Know Jack: A Qualitative Study Of The Jack Lalanne Show (1951-~1965), Robert Cochrane

UNLV Theses, Dissertations, Professional Papers, and Capstones

Jack LaLanne hosted the first and longest running fitness program in United States broadcast history from 1951 through 1985. Since LaLanne's rise as a broadcasting celebrity, the health and fitness industry has grown from a small, somewhat-maligned field into a multi-billion dollar per year economy of its own. As LaLanne reached iconic status through his show, his name became synonymous with good health and nutrition, but the messages of his show went far beyond simple exercises. He used religious, patriotic, and biomedical messages to get his points across. In addition, he was a showman who sang to his audience, used …

American Propaganda, Popular Media, And The Fall Of Jacobo Arbenz, Zachary Carl Fisher

UNLV Theses, Dissertations, Professional Papers, and Capstones

In June 1954, President Jacobo Arbenz Guzman of Guatemala resigned in the face of a coup led by Colonel Carlos Castillo Armas. While the United States publicly denied involvement, the coup was in fact the culmination of a plan called PBSUCCESS (CIA codeword), led by the Central Intelligence Agency (CIA). Although PBSUCCESS lived up to its namesake, it was aided (both intentionally and unintentionally) by various U.S. media outlets. For the duration of Arbenz Guzman's regime, he and his country had been the subject of U.S. suspicions of undue Communist and Soviet influence. A general anti-Communist attitude permeated virtually all …

Niche Theory In New Media: Is Digital Overtaking The Print Magazine Industry?, Zeenath Haniff

UNLV Theses, Dissertations, Professional Papers, and Capstones

New challengers in mass media are poised to annihilate the competition. The trials and tribulations that magazine publishers have conquered over the years is a testament to the industry's undaunted resilience and perseverance against such competition. Presently, the paper-based medium has enjoyed massive success by catering to readers' individual interests in special interest publications called niche magazines. However, the future of print magazines is unclear as recent technological innovations in digital publishing become the latest contender against print media. Analyzing the possible effects of the new digital medium upon the incumbent print magazine may help publishers prepare to face their …

New Deal Cowboy: Gene Autry And Public Diplomacy, Michael Dean Duchemin

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation explains how Gene Autry used his mastery of multiplatform entertainment and the techniques of transmedia storytelling to make the policies of Franklin Delano Roosevelt (FDR), the 32nd President of the United States, more attractive to the American public. Making a case for cultural significance, the work shows how Autry developed a singing cowboy persona to exploit the western genre as his modus operandi, because it appealed to rural, small town and newly-urban Americans in the Midwest, South and Southwest. Examining Autry's oeuvre within a context created by Roosevelt administration policies, the dissertation exposes a process of public diplomacy …

Cyber-Systemic Themes In Mft Literature, Justin M. Smith, Katherine M. Hertlein, Markie L.C. Blumer, Harrison Allen

Graduate Research Symposium (GCUA) (2010 - 2017)

Abstract: In the fifteen years since the explosion of the Internet, using cyber technology for work & social functions has exponentially increased. Yet the questions around how to manage such changes remain elusive in family therapy literature. In this investigation, we conducted a content analysis to determine to what extent marriage & family therapy (MFT) journals have responded to the integration of the Internet in couple & family life. We found 79 of 13,274 articles across seventeen journals focused on the Internet in some capacity supporting the contention that cyber issues are largely ignored within the MFT field.

Mother Knows Best The Rhetorical Persona Of Michelle Obama And The "Let's Move" Campaign, Monika Bertaki

Graduate Research Symposium (GCUA) (2010 - 2017)

Some first ladies are often condemned for being too involved with the presidents' power in politics and other first ladies find themselves condemned for the lack of involvement. First ladies, it seems, are damned if they do and damned if they don't. Consequently, Michelle Obama faces rhetorical problems, which in some respects are similar to those of previous first ladies, and in other respects are quite different. Along with the criticisms encountered by previous presidential wives, Obama faces the stereotypes African American women have endured since the inception of the nation. Michelle Obama's "Let's Move" campaign serves as a rhetorical …

Barack Obama, Hillary Clinton And The Use Of Presidential Surrogacy In Foreign Policy Discourse, Mary Mcinturff

Graduate Research Symposium (GCUA) (2010 - 2017)

Abstract: Through a case study utilizing the rhetoric of President Barack Obama and Secretary of State Hillary Clinton, this essay reveals the value of investigating the rhetoric of presidential surrogates in conjunction with presidential discourse. Support for this argument is derived from a close analysis of the combined rhetorical tactics of Obama and Clinton, illuminated by dramatistic criticism, value analysis, and mode of argument. Although an essential foundation for an analysis of an administration’s foreign policy rhetoric, the president’s discourse is not the only data that merits attention. For foreign policy rhetoric, this essay elucidates both the importance and utility …

The Perceived Level Of Enjoyment In Sports Violence: An Experiment Examining How Sports Commentary, Fanship, And Gender Affect Viewer Emotions, Sarah Vineyard

Graduate Research Symposium (GCUA) (2010 - 2017)

This poster presents the purpose, methods, and expected results of a current on-going study. The experiment’s main focus is to test the perceived level of enjoyment of viewers through an experiment that will examine how sports commentary, fanship, and gender affect their emotions while they watch various violent sports clips. These clips will feature both televised National Football League and National Hockey League videos. Through manipulation tests and a main study, videos, surveys, and detailed data collection will be implored. References regarding the current study are available upon request.

A Communication Strategy To Address Health Inequities In Municipal Settings, Christine Unson, Ben Tyson, Angela Funaiole, Comfort Agaba

Journal of Health Disparities Research and Practice

This study assessed knowledge of health inequities, importance and benefits/barriers of addressing inequities, and ways of communicating information about inequities among municipal officials. Five focus groups (N=47) were conducted with officials from economic development, land use and housing, public safety, education, and environment departments. Discussions were recorded, transcribed and analyzed for key themes. Findings show that participants had an uneven understanding of the symptoms and causes of health inequities and identified limitations to participating in health equity initiatives and collaborating with local health departments. Recommendations are that a communication strategy to reduce health inequities should aim to increase awareness of …

Cultural Impact On Customer Satisfaction And Service Quality Evaluation In Hotels, Yeji Seo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to identify how the cultural differences impact customer satisfaction and service quality evaluation in U.S. hotels.

Statement of Objective: The objective of this paper is threefold. The first objective is to define customer satisfaction and what customer satisfaction means to people from different cultural backgrounds. The second objective is to evaluate past research on satisfaction and to develop a taxonomy based on the existing literature to introduce how to measure customers’ satisfaction effectively in accordance with each culture. The third objective is to recommend what should be done by the hotel professionals in …