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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly
Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly
Communication Faculty Publications
Including branded products within mass media programming is becoming common. Previous research has focused almost entirely on college-age students' attitudes about placements in movies and television. This research focuses on Baby Boomers and is the first to include questions about multiple media in forming attitudes towards product placements. Six hypotheses were tested. Attitude toward product placement is related to media consumption. Males appear more positive than females. Interactions effects of media consumption x gender and media consumption x age appear insignificant. Analytical results, graphs, tables and managerial implications and representative comments from respondents are presented.
Blogs, Wikis, & More…, Karen K. Hein
Blogs, Wikis, & More…, Karen K. Hein
Criss Library Faculty Proceedings & Presentations
A presentation of ways to use social media platforms in libraries. The presentation first discusses blogs and wikis: an overview of what they are, examples, uses in libraries, considerations, and sources for more information. Next,, RSS is discussed: what it is, how it is used, tools required, and examples of RSS tools. Lastly, social tagging is discussed: what it is, why librarians/libraries/information professionals should care, sources for more information and examples.