Social and Behavioral Sciences Commons^™

Marketing Of Library Services As Determinant For Undergraduates Patronage In Oghara Polytechnic Library Delta State, Nigeria, Eruviheme Patrick Chukwumawe, Ejiakor Chika Chinonso, Oluchi Juliet Nwagu, Onyedikachi Patience Azubuike

Library Philosophy and Practice (e-journal)

Abstract

The study investigated marketing of library services as a determinant for undergraduate’s patronage in Oghara Polytechnic library in Delta State, Nigeria. The study adopted a descriptive survey research design using questionnaire as instrument for data collection. The population of the study consists of 31 library staff at the Oghara polytechnic library. A total of 31 questionnaires were distributed only 25 were retrieved. Data collected were analyzed using descriptive statistics mean and percentage mean score of 2.5 and above. The study revealed that the needs for marketing library and information services in Oghara polytechnic libraries is keeping the clients in …

Marketing Techniques And Skills Required By Librarians For The Promotion Of Library Services And Resources Utilization In Academic Libraries In Nigeria: The 21st Century Perspective, Enite Anita Urhefe-Okotie

Library Philosophy and Practice (e-journal)

The library profession is in a period of change. Moving from conventional library practices and services to the modern technology and tools based sources and services, created changes in the roles they play. To provide more and more innovative services and to cope with the changing scenario of the library and its services has forced library professionals to equip themselves with better skills for their survival. This paper discussed three requisite skills, for librarian to function in the 21^st century, in marketing of library services and resources for optimal utilization. And these are categorized as Professional, Technical, & Personal …

Marketing Of Information Services In Medical Libraries Of Public Universities In North West Zone Of Nigeria, Mudassir Abubakar Abule

Library Philosophy and Practice (e-journal)

The study examined the marketing of information services in Medical Libraries of Public Universities in the North-West zone of Nigeria. The objectives of the study are to identify the major services provided by the medical libraries and how to improve them. An explanatory sequential mixed method was used. The study involved medical libraries of four public Universities in the zone. A sample of 365 numbers of students and 4 numbers of heads f medical libraries were chosen for the study. Surveys, questionnaires, interviews and observation schedules were used as instruments for data collection. The findings reveal that current information services, …

Current Prospects And Practices Of Social Media To Market Library Sources And Services: A Case Of Selected University Libraries Of Pakistan, Anwar Muhammad Mr, Tang Zhiwei Dr

Library Philosophy and Practice (e-journal)

Purpose: the prime purpose of this research study is to investigate the application of social media in the marketing of library sources and Services in the university libraries of Pakistan.

Research Design/Methodology/approach: Data were gathered using a survey method and a quantitative research methodology. The Pakistani university librarians were the source of the data, which was gathered both offline and online. With the aid of SPSS and other analysis software, 100 valid responses in all have been examined.

Findings: the Research findings revealed that university librarians of Pakistan are well aware of the very application of social media in the …

Contemporary Strategies In Marketing E-Resources Amongst Selected Technical University (Tu) Libraries In Ghana, Stephanie Owusu Ansah Mrs, Michael Oppong Mr., Maxwell Kwame Agbeli Mr.

Library Philosophy and Practice (e-journal)

The study examined Contemporary strategies in marketing e-resources amongst selected Technical Universities (TUs) in Ghana. 62 respondents were respectively drawn from all three selected Technical Universities ie Kumasi Technical University, Tamale Technical University, and Takoradi Technical University. Given that the population from the three TUs library staff was small, no sampling had to be done. The investigator sent out 62 questionnaires to the three TUs and received 39 responses representing 63 %. A descriptive survey design was employed to acquire data from the selected Technical University (TUs) libraries. Analysis of the data gathered was carried out using bar charts, pie …

Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr

Library Philosophy and Practice (e-journal)

Social media are platforms through which people of the different networks create, share and exchange information, ideas and also market products such as books in a virtual community. They are instruments for communication that do not just pass information but interact with customers. Since many benefits are derivable from the use of social media for marketing, it becomes imperative to investigate how book marketers use social media to achieve the objectives of their organisations. This study adopted a descriptive research design of correlational type. The population of the study was 212 marketing and sales staff of selected publishing firms. The …

Using Social Media Platforms To Enhance Marketing Of Library Services By Staff At Hamu Mukasa Library, Uganda Christian University, Mukono., Mayira Kizito, Nina Olivia Rugambwa, Vivian Kansiime

Library Philosophy and Practice (e-journal)

The study focused on use of social media platforms by library staff to market library services at Uganda Christian University, Mukono. The study objectives included; to identify the types of library services offered by the library, social media used in marketing library services and challenges faced by library staff. The study adopted a case study research design. The study population consisted of 12 library staff who were selected purposively. Data was collected using in-depth interviews and observation methods and was analyzed qualitatively using content and thematic analysis. The study findings revealed that both traditional and online library services were provided …

Marketing Of Library And Information Product And Services: Study Of Special Libraries Of Karachi, Hafiz Muhammad Huzaifa, Naweed E. Sehar

Library Philosophy and Practice (e-journal)

Marketing and advertising are essential for expanding awareness of library product and services. Special libraries have an assortment of difficulties in marketing library and information product and services due to quickly changing media advancements, expanded user demands, competitions from other data sources like the web, and diminished library financial plan. The focal point of this study was on the promoting view of LIS Professionals working in Karachi's special libraries, likewise centered on marketing procedures for library and data items and services. The Research was restricted to Special libraries of Karachi. The study was directed utilizing a quantitative methodology and an …

Marketing Of Library Products And Services: A Theoretical Analysis, Shashikumar Hatti, Satishkumar Naikar, Sayed Ahemd Inamdar

Library Philosophy and Practice (e-journal)

The creation of libraries and information centres reflects the realization that marketing of information products and services is a crucial component of administration, particularly for readers' expected levels of satisfaction. Taking this into consideration, the study outlines all the procedures and tactics that may be used when selling information products and services. Additionally, it looks into the intent, viability, and actual application of Web 2.0 in the marketing and promotion of library resources and services. The idea of marketing does not come to mind when we think of library operations. But because of the literature's explosive expansion and the widespread …

Libraries For All: The Place Of Advocacy And Marketing In Promoting Library Services To Disadvantaged Groups., Ejike Udensi Igwebuike Dr., Kingsley Tochukwu Ihejirika Dr, Marcus Carsimir Onah Dr.

Library Philosophy and Practice (e-journal)

Libraries exist to meet its user’s basic needs for information by acquiring and organizing information resources, creating enabling environment and providing adequate services to users. Once users’ needs, future trends and resources available have been established, the librarian is in a position to plan the marketing objectives, the resources to be used, the place and the time scale of the operation and the strategies required in achieving them. Information professionals must therefore understand that it is essential to actively advocate and market their services. Library advocacy and marketing is critical for any information professional in order to spread the word …

Marketing Of Library And Information Services In Two Medical Institutions In Lagos State, Nigeria, Helen Olubunmi Akinade, Adeyemi Adewale Akinola

Library Philosophy and Practice (e-journal)

The study assess the impact of marketing strategies in two medical institutions in Lagos State. It provides a direct test of applicability of marketing strategies that would enhance better services for the benefit of library patrons in a competitive and technologically driven environment. Data was collected from two libraries selected for this study. A total of 25 questionnaires were distributed to professionals in the two libraries. Returned questionnaires were analyzed with the Statistical Package for Social Sciences (SPSS). The result shows that majority of the respondents strongly agreed with the statement indicating positive attitude towards marketing, while very few respondents …

Contributions Of Human And Non-Human Resources’ Function, Benefit, And Rigidities Associated With Marketing E-Resources Among The Staff Of Selected Technical University (Tu) Libraries In Ghana., Michael Oppong Mr., Stephanie Owusu Ansah Ms., Daniel Ofori Dr.

Library Philosophy and Practice (e-journal)

The study investigated the contributions of human and non-human resources’ function, benefit, and rigidities associated with marketing e-resources at selected Technical University (TU) libraries in Ghana. 62 respondents from the three Technical Universities (TUs) libraries were respectively drawn from all the three selected Technical Universities (Kumasi Technical University, Tamale Technical University, and Takoradi Technical University). Given that the population from the three TUs library staff was small, no sampling had to be done. The investigator sent out 62 questionnaires to the various TUs and received 39 responses representing 63 %. To collect data from the libraries of the designated Technical …

Emerging Technologies And Social Media Are Creating Environment Flexible For The Libraries: A Brief Review, Anwar Muhammad Mr

Library Philosophy and Practice (e-journal)

Purpose- The basic purpose of this paper is to find out the Library professionals how these libraries perceive the importance of social media and emerging technologies what would make the difference in the libraries and how they help libraries to create environments flexible and exclusive.

Design/methodology/approach – the survey method and qualitative research design were used to determine the data as per the set of objectives of the study.

Findings – This study revealed the perception of library professionals about the use of social media and emerging technologies is very high. The reviewed literature has identified the importance and use …

Trends And Pattern On Library Marketing: A Systematic Review, Abdurrahman Rahim Thaha, Rita Purnamasari

Library Philosophy and Practice (e-journal)

The purpose of this paper is to analyze trends and patterns of library marketing research results using statistical and co-word analysis with a systematic review. After going through the screening results in the Scopus database, the search results yielded 287 documents in library marketing from 1977 to mid-2021. The analysis results will produce publications, citations, sources, countries, keywords, and topic clusters. The library marketing research trend tends to increase every year, with the most citations related to social media marketing in the library. The primary source of publications in the last three years has been Library Philosophy and Practice. The …

Significance Of Social Networking Tools In Promoting The Academic Library Services: A Case Study, Nancy Waral L, Dr. P Saravanan Pillai, Dr. G. Gnana Elpinston

Library Philosophy and Practice (e-journal)

The 21st century has witnessed that Social Networking Sites (SNSs) are one of the most dynamic online exercises to impact the advanced world. SNSs and their applications act as a powerful tool to link the gap between the library and its patrons. The COVID-19 Pandemic has proved that SNSs help in providing library services with the click of a mouse, thus expanding the services the library renders to their clients. The study highlights the use of various SNSs in promoting library services, reasons for using SNSs, to know the most preferred SNS, and frequency of SNSs used by the libraries, …

Marketing Of Special Library Services In Ghana: The Case Of Ghana Atomic Energy Commission, Eunice Adomaa

Library Philosophy and Practice (e-journal)

ABSTRACT

Marketing concepts are explored in the paper with much focus on strategies that can be employed in Special Library Services. Emphasis on understanding the user’s information needs and offering customer satisfaction is stipulated. The need for marketing, developing appropriate library services and products and some marketing concepts in libraries are explored. The case study approach was used for the study and Ghana Atomic Energy Commission was used as the case. It defined the various marketing concepts such as the 7ps of the marketing mix and how libraries can do marketing of their services and resources. The results showed that …

Marketing Spreads Its Wings In Library Services A Study Of Role And Strategies Of Marketing Information Products And Services, Mukesh Kumar Jha , Manohar Parrikar Institute For Defence Studies And Analyses, New Delhi, India, Shriram Pandey , Banaras Hindu University, Varanasi

Library Philosophy and Practice (e-journal)

In a globalized world where library and information services remain as one of the most important assets of the knowledge schemes, the marketing of library and information services has become an important professional medium to reach out to the end-users. Marketing has spread its wings to the library and information science and its strategies are proving very helpful in managing these knowledge systems. This paper focuses on the role of marketing strategies and examines the concept of 7Ps (Product, Promotion, Price, Place, People, Process and Physical Evidence) and also discusses library marketing through website outreach and client base. The paper …

Bibliometric Study On Analysing Impact Of Newly Launched Products Over Existing Ones Through Ai, Dipak Sharma, Vageesh Devrath, Abhinav Rajput, Gouranga Jyoti Kataky, Priyanka Tupe-Waghmare, Ismail Akbani

Library Philosophy and Practice (e-journal)

Different analysis models like Conditional Mean Analysis, Trend Analysis, Correlation Analysis helps us to analyse the delicate equilibrium between businesses that gets impacted when a new product is launched in a cluster. This paper shows a statistical report of research done on the businesses in a cluster based on ongoing trends and current customer needs . There is surplus data present on various platforms related to every product following the ongoing trends in the form of customer reviews.The research mainly speculates mainly how the businesses get impacted with change in consumer needs, wants and demands. With the help of datasets …

Nebraska Cow-Calf Operations Use Of Pricing Tools And Market Diversification Strategies To Manage Market Risk, Logan Kalkowski

Department of Agricultural Economics: Dissertations, Theses, and Student Research

This thesis is the work of Logan Kalkowski with assistance and direction from the University of Nebraska-Lincoln and advisors Jay Parsons and Elliott Dennis. This thesis is divided into three chapters. The first chapter of this thesis investigates years of research and data collection from multiple agencies to find connections to reasoning for producers to choose marketing and diversification tools used in their operation.

The second chapter examines cow-calf marketing and risk management practices in Nebraska. Marketing and risk management behavior are examined by using the University of Nebraska-Lincoln Cow-calf survey data collected in 2016. The survey captures characteristics of …

Marketing Strategies Used By Medical Libraries Of Public Universities For Their Information Resources And Services In The North-Western Geopolitical Zone Of Nigeria, Mudassir A. Abule, Francis Garaba

Library Philosophy and Practice (e-journal)

The paper examined the strategies used for marketing of information resources and services in medical libraries of public universities in the North-western geopolitical zone of Nigeria. The main objectives of the study is to identify the major strategies used in marketing of information resources and services and how to enhance the existing marketing strategies for optimum use of information resources and services.An explanatory sequential mixed methods research was used for the study. The study involved medical libraries of four public universities in the zone under study. A sample of 365 number of students and 4 number of heads of the …

University Librarians Approaches And Insight Towards Marketing Of Library Sources And Services In Academic Libraries Of Balochistan, Anwar Muhammad, Tang Zhiwei

Library Philosophy and Practice (e-journal)

The present study investigates the approach and insight of librarians towards the marketing of library sources and services in academic libraries of Balochistan. A quantitative research design and survey research method were used to determine the appropriateness of the chosen population. The population comprises library professionals e.g. Librarians, assistant Librarians, and the same grade of library staff. A structured questionnaire was designed to collect data from the chosen population. There were 90 questionnaires were distributed among the chosen population but 73 were returned back with full responses. The response ratio was 81%. the findings of the study revealed that the …

Youtube: The New Age Marketing Strategy For Library Services, Victor Sorna Prabhu A, Dr. M. Tamizhchelvan

Library Philosophy and Practice (e-journal)

In the 21st century, people show much interested in audiovisuals than that in printed materials. At the turn of this era, videos became popular as students started spending more time with audiovisuals. Put differently; people most likely prefer YouTube to Google. Although Google appears to be the famous search engine, as of 2015, YouTube has been more popular than Google. To supply videos, YouTube has still been the most used website. The present study explores the impact of YouTube on students, YouTube usage by students at college. It explains the conversion of YouTube features into innovative marketing strategies for the …

Effort Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu Emmanuel Igudia Dr, Solomon Tosin Ogunsina Mr

Library Philosophy and Practice (e-journal)

Social media are powerful tools for reaching out to the whole world and so it is good to make it a marketplace for book publishers. Despite the overwhelming advantages and benefits derivable from the use of social media for marketing, observations showed that the use of social media for marketing by book publishers in Nigeria seemed not as high as expected. The descriptive research design of correlational type was adopted for this study. The total population of the study was 212 and total enumeration technique was used to obtained the sample size of 212. The questionnaire was the main research …

Leveraging Social Media Platforms In Marketing Library Services In Ghanaian Universities, Stephen Budu, Pearl Joan Korkuvi, Samuel Owusu-Ansah, Francis Yeboah

Library Philosophy and Practice (e-journal)

With the continuous improvement of library services across the globe owing to automation, technological advancement, and growth in student population, rapid access to social media (SM) platforms has become a vital part of keeping present and would-be users well-versed about academic library service. The study brings to bear on the use of SM platforms in promoting library services. Using the survey approach, one hundred and seventy-six (176) library users of the University of Ghana (UG), Library System (LS) were selected to provide primary data via questionnaires. All respondents were selected through simple random sampling. The SPSS was used to generate …

Effective Marketing Techniques For Promoting Library Services And Resources In Academic Libraries, Dauda Joshua, Daksiri Michael

Library Philosophy and Practice (e-journal)

This study is designed to investigate marketing techniques for promoting library services and resource in Mustapha Abba Library, Federal College of Education Yola. The study employed a descriptive survey research design. The population consisted of thirty-six librarians which were used for the study, but only twenty-nine librarians where readily available. The crux of the study was to discover the need to market Library services and resources, kinds of services and resources available for marketing, current marketing techniques employed by Mustapha Abba Library. The data were collected and analyzed by the use of frequency tables, percentages and mean score. The results …

Impact Of Social Media On Academic Business School Libraries In India: An Empirical Study, Champeswar Mishra, Bulu Maharana Prof

Library Philosophy and Practice (e-journal)

Academic libraries are progressively using social media platform to connect users, felicitate services, promote resources, reach the outreach, and enhance visibility through online presence. This exploratory study will investigate the adoption rate of social media as an innovative medium to deliver services, explores influencing factors and examines the effectiveness of using social media tools in Indian business school libraries for the benefits of users. Findings demonstrate the approaches, strategies, and challenges of adopting social media for the benefits of library users. The present study, with its ambit, has included Academic Business School Libraries based on the National Institute Ranking Framework …

Marketing Library And Information Resources And Services Using Social Media Platforms, Tofi Simon Ternenge Cln

Library Philosophy and Practice (e-journal)

ABSTRACT:

Social media provides more opportunity for libraries to reach the user community, target specific audiences, and give them a chance to interact with the library. The whole business of library is about connecting people with information and this is what social media is really all about. Social media helps in reaching out to user communities and providing them with needed information in an accessible way. Social media marketing of libraries is a way of advertising the library and its brand products and services via web technologies. By using social media in marketing, libraries can engage with their clienteles and …

Lobbying And Advocacy As Marketing Strategies For Library Survival In Nigeria, Tofi Simon Ternenge Cln

Library Philosophy and Practice (e-journal)

ABSTRACT:

Library is meant to be keenly involved in social, economic, cultural and lifelong learning of the people. It is the only institution that offers free access to knowledge to both high and the lowly citizens. Yet it is not accorded high priority in planning and development by governing institutions. Libraries have always had to justify their existence to sponsor as they are not considered as ‘essential’ as compared to sectors like health, education, roads, etc. It is now time for librarians to rethink what library is all about, what is needed, what will be used and what is sustainable …

Marketing Of Library And Information Services In A Digital Age: Application Of The Marketing Mix: A Case Study Of Two Private Universities In Ogun And Osun State, Chidi Deborah Segun-Adeniran, Olajumoke Olawoyin, Esther Lawal-Solarin

Library Philosophy and Practice (e-journal)

The objective of this paper is to conceptualize the subject area of marketing and promotion of library and information products and services in this present digital age. The paper discussed marketing as a core aspect of the activities carried out in any institution especially libraries and information centres. The paper also expounded strategies applied in the process of marketing library and information products and services and possible challenges that may be encountered in the process of marketing these products in private university libraries in Nigeria. Some of the strategies include advertising of library services on the institution’s (university) website, regular …

Appraisal Of The Synchronous And Asynchronous Techniques Of Marketing Library Services In University Libraries, Chiegonu Nwachi, Chinedu Anozie

Library Philosophy and Practice (e-journal)

For optimum utilization of information materials & access to information, libraries have changed strategically and that is the aim of this paper to appraisal of the Synchrous and asynchrous techniques of marketing library services in two university libraries. Five specific objectives guided the study which was what are the library services for marketing, techniques use in marketing library services, the extent to which the techniques have improved the services, challenges & strategies to enhance the library service. Descriptive survey design, questionnaire was used for data collection & was distributed to 74 librarians in the two universities. Mean & tables were …