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Full-Text Articles in Social and Behavioral Sciences
Commenting On Cannabis: Testing News Fragmentation Using Reader Comments On California's Proposition 19, John D. Beecham
Commenting On Cannabis: Testing News Fragmentation Using Reader Comments On California's Proposition 19, John D. Beecham
College of Journalism and Mass Communications: Theses
This content analysis studies reader comments on news articles pertaining to the issue of California’s Proposition 19—the “Tax Cannabis Initiative” to legalize marijuana. It investigates whether these reader message boards are consistent with news fragmentation theory, by examining whether the distribution of “yes” and “no” opinion on alternative media sites’ message boards is more homogenous than the distribution of opinions on mainstream news sites’ message boards. This study also uses a thematic analysis to investigate whether the mainstream media, as represented by editorial board endorsements by daily California newspapers, influences themes used by reader comments on Proposition 19. Results show …
Youtube Politics: Youchoose And Leadership Rhetoric During The 2008 Election, Scott H. Church
Youtube Politics: Youchoose And Leadership Rhetoric During The 2008 Election, Scott H. Church
Department of Communication Studies: Dissertations, Theses, and Student Research
The present study employs both qualitative and quantitative research methods to examine the discourse of leadership in the YouTube video clips of 16 candidates who competed in the 2008 U.S. presidential race. The introduction and farewell videos of the candidates included on the YouChoose portion of YouTube are inductively analyzed for leadership utterances. Common categories are constructed through a grounded theory approach, while frequencies of the appearance of leadership traits are discovered through a content analysis of the data. The findings are then compared with relevant literature to determine the nature of presidential campaigns within the participatory culture of YouTube. …