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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Print Vs. Online Journalism: Are Believability And Accuracy Affected By Where Readers Find Information?, Burton Speakman
Print Vs. Online Journalism: Are Believability And Accuracy Affected By Where Readers Find Information?, Burton Speakman
College of Journalism and Mass Communications: Theses
Believability and accuracy of print and online news is studied via the comments of newspaper readers of a small Texas community. The readers of the Normangee Star were chosen to be the survey recipients to learn if readers in a small community had the same attitude about their local newspaper that national surveys have indicated exist about newspapers in general. The expectation was that those who read more news online would consider their local paper to be less believable and accurate than those who read little to no news online. Surveys were mailed to 200 subscribers of the Star, …
User Motivation: Likability And Usability Of An Agricultural Web Site, Vishal Singh
User Motivation: Likability And Usability Of An Agricultural Web Site, Vishal Singh
College of Journalism and Mass Communications: Theses
Web communications has become a critical component of mass communications and media today. Web sites must be user-friendly if they are to communicate effectively. This study examines the relationship between user motivation and the likability and usability of web sites. Web designers, stakeholders, and web site owners need to pay close attention to the likability and usability of a web site since these are key components of its credibility.
A key finding of this study indicates there is not a direct relationship between likability of a web site and its usability. Often, web designers and web site owners judge web …