Social and Behavioral Sciences Commons^™

Explaining The Trend Toward English-Language Programming In Hispanic-American Television: Why Now?, Elizabeth L. Levine

College of Journalism and Mass Communications: Theses

The United States Hispanic population is growing at an exponential rate. There are now more than 100 television networks in the U.S. catering to Hispanic audiences – mostly in Spanish. Now, contrary to logic, more English-language programming for Hispanic-Americans is making its way to television. With immigration from Hispanic countries on the decline, most of the growth among the U.S. Hispanic population comes from Hispanics born in the U.S. Hispanic-Americans growing up in the U.S. are more likely to grow up speaking English and consuming media in English. The U.S. Hispanic audience is expected to reach one-third of the total …