Social and Behavioral Sciences Commons^™

The Impact Of Food Manufacturers’ Recall Notifications On The Tone Of Newspaper Coverage, Monique L. Farmer

College of Journalism and Mass Communications: Theses

This study examined whether attributes focused on within food recall notifications issued by food companies have an impact on the tone of the associated, subsequent news coverage. Additionally, the study examined second-level agenda building to determine whether attributes emphasized in food recall notifications showed up in resulting news coverage.

The findings suggest that the most significant attribute for crisis communicators to focus on during the agenda-building process of a food recall event is instructional messaging. This aspect of the crisis communication messaging strategy is positively correlated with a positive tone in news coverage.

Specifically, this research study found some tentative …