Social and Behavioral Sciences Commons^™

A Professional Project Surveying Student-Run Advertising And Public Relations Agencies At Institutions With Acejmc Accredited Programs, Allison M. Busch

College of Journalism and Mass Communications: Theses

A student-run agency is a valuable opportunity for advertising, marketing, and communication students to build experience, add to resumes, and apply their classroom knowledge to real-life situations. The opportunity to work with clients outside of the classroom helps students to develop skills that will set them apart later in their career search.

A student-run advertising agency essentially functions as a true advertising or PR agency does, with a few primary differences. Associated with a particular university, and usually under the guidance of one or more faculty advisors, the agency processes, clients, and projects are managed by the students involved. Depending …