Social and Behavioral Sciences Commons^™

Degrees Should Serve Some Life Skills On The Side, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

I think college is much more than a time to gather career-related skills. I'd love to see a college course focusing on life management skills and creating life plans so students can live life to the fullest. My philosophy about this type of education extends beyond journalism. Life management includes skills such as setting goals, managing time, resources and money and making sohd decisions that affect the present and the future. Setting goals is critical to achieving any level of success — however one defines success — because goals provide direction in all aspects of life. In many of the …

A Good Attitude Goes Far, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

You could be one of the greatest talents in your newsroom, but if you have a lousy attitude, you may not go as far as you'd expect. A negative attitude will cause you to grumble about assignments, even the pretty good ones. Your superior talent may take you far, but colleagues celebrate your departure — and not because they're happy for you. A lousy attitude is not a forever sentence. Here are some tips to help you turn your attitude around.

The Pursuit Of Happiness, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Gretchen Rubin of New York City takes the pursuit of happiness seriously. A few years ago, Rubin decided that what she wanted from life was to be happy. Although she had much to be happy about, she said she realized she wasn't as happy as she could be and that her life wouldn't change unless "I made it change."
Now, she's writing a memoir about a year she spent testing every tip and theory related to achieving happiness, "The Happiness Project" (www. happiness-project.com ). I asked her to share three of her best lessons:
First, take care of your body. …

Give A Gift To Yourself: Take A Retreat, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Getting away from it all is a valuable gift to yourself and to those around you. That's the premise I use when planning my annual women's retreat, where I hope women will reignite their emotional attachments to their dreams and goals.

I am sure that many retreat organizers consider questions similar to what I ask myself: Will the women who attend be glad they traveled to Estes Park for the retreat? Will the speakers touch the participants' lives in a meaningful way? Will the women be able to apply their new ideas and knowledge when they leave the mountaintop experience? …

Change Happens: Deal With It, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Some journalists have been around long enough to witness the evolution of media: from newspapers and typewriters to radio and television to computers and web sites. The basic way we work is changing. Work has changed from that leisurely coffee break to craft that perfect lede and nutgraph to the quick trip to a coffeehouse with Wi-Fi to send over the latest update. Today's journalists also are coping with other typesof changes that hit other industries long ago. Downsizing. Early retirement. Job elimination. Job restructuring. Corporate takeovers. Change, in other words, is getting personal. Change forces you to come to …

Abstract: Global Advertising Exposed: How J. Walter Thompson Conquered Western Europe, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Western Europe's transformation from a group of countries that was almost completely destroyed as a result of World War II to the development of the prosperous European Union in the twenty-first century was a combination of many factors, including substantial monetary aid from the United States but also business know-how in the form of U.S. companies that decided to expand to Europe in search for consumers that were hungry for American products and services. The purpose of this historical paper was to explore how J. Walter Thompson, a U.S.-based global advertising agency, developed from a purely domestic business into one …

As Newsrooms Make Cuts, Put Training First, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

If your newsroom is shrinking, this is the time to pour more resources into helping your staff become the best they can be. And, it doesn't have to cost an arm and a leg. Understanding staff needs is the first step in creating a staff-development program. As the top editor, decide what skills you would like to see your staff polish over the coming months or year. Then, go into the newsroom to ask the staff their needs. Keep the survey simple, so that staff members won't be turned off. With the vision and the needs in mind, use a …