Social and Behavioral Sciences Commons^™

The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry

Honors Theses

When the centennial celebration of the National Park Service was approaching in 2016, the National Park Service launched a two-year campaign to only commemorate the last century of NPS, but to also reconnect Americans with the parks. Ten years have passed since the initial creation of the campaign. This thesis researches the value of how another integrated marketing campaign could increase visitation to the U.S. National Parks in the future.

Through evaluating the previous Find Your Park campaign and current trends in travel and vacation, this research investigates not only future campaign ideas but also the use and incorporation of …

Tourism's Power To Promote Peacebuilding In Post-Conflict Societies - A Northern Ireland Case Study, Margaret Walker

Honors Theses

This thesis explores the capacity of tourism to promote peacebuilding in post-conflict societies, specifically focusing on Northern Ireland. This study assesses the current state of conflict tourism in Northern Ireland by analyzing two tourist sites and considering variables that may impact peacebuilding in the greater Northern Ireland community. It measures the success of the Northern Ireland approach by comparing the effects of tourism in other post-conflict and conflict societies. This study culminates with the presentation of certain strategies that Northern Ireland should implement to positively impact peacebuilding through tourism. Curators must portray history in a balanced, sensitive manner that avoids …