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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Depending On Twitter For Breaking News: A Comparison Between American And Saudi Students, Maria Zoheir Hamdan
Depending On Twitter For Breaking News: A Comparison Between American And Saudi Students, Maria Zoheir Hamdan
Electronic Theses and Dissertations
This thesis aimed to measure the extent of American and Saudi students' dependence on twitter to get breaking news and how they interact with this platform in light of uses and gratifications theory. To investigate the similarities and differences between the two groups, 91 American students and 98 Saudi students participated in an online survey in spring 2018. It concluded that both American and Saudi students depend on twitter to get breaking news, and finding out what is happening is the first motivation to use twitter. While most Saudi students voted for twitter as the most important source to get …
Social Media Adoption Among Small-Market Mississippi Newspapers, William Dejournett
Social Media Adoption Among Small-Market Mississippi Newspapers, William Dejournett
Electronic Theses and Dissertations
This study attempts to examine the attitudes, application and results of Mississippi newspapers’ and others’ use of social media. The goals are to determine the worth of social media to Mississippi newspapers, and to try to identify if there is any anecdotal or other information linking the use of social media to increased readership (print or electronic) and ad sales. Additional goals are to identify if there are any innovative or creative ways newspapers are utilizing social media so that these methods may be employed by other newspapers. The diffusion of innovations theory is an important aspect of this study, …