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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
I’M The One: Social Media, Social Identity, And Elections, Jason Anthony Cain
I’M The One: Social Media, Social Identity, And Elections, Jason Anthony Cain
Faculty and Student Publications
This study surveyed voters to investigate why they shared political information on social media during the 2016 election. A strong social identity informed by political alignment was found to predict both polarization and more sharing, while feeling politically misaligned was found to decrease information sharing, supporting a spiral of silence phenomenon. Those with higher scores on a scale of social identity were more likely to feel sharing information to be an influential activity.
Annual Report, 2019-20, University Of Mississippi. School Of Journalism And New Media., Debora Wenger
Annual Report, 2019-20, University Of Mississippi. School Of Journalism And New Media., Debora Wenger
Annual Reports
No abstract provided.