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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Doing Gender Difference Through Greeting Cards: The Construction Of A Communication Gap In Marketing And Everyday Practice., Emily West Sep 2009

Doing Gender Difference Through Greeting Cards: The Construction Of A Communication Gap In Marketing And Everyday Practice., Emily West

Emily E. West

Greeting card communication reflects the highly gendered division of both emotional and domestic labor in American culture. It’s generally thought that American men do not take as much responsibility for sending greeting cards as women, or display competence in this mode of communication, and both survey data and field work with greeting card consumers confirm this overall pattern. For many women, greeting card communication is part of a feminized habitus that includes kinship work as well as routine provisioning for the household. For men, taking an interest in greeting cards can seem like discrediting behavior for heterosexual masculinity, and so …


It’S ‘A Good Thing’: The Commodification Of Femininity, Affluence, And Whiteness In The Martha Stewart Phenomenon, Melissa A Click Feb 2009

It’S ‘A Good Thing’: The Commodification Of Femininity, Affluence, And Whiteness In The Martha Stewart Phenomenon, Melissa A Click

Doctoral Dissertations 1896 - February 2014

This study examines the ideologies of gender, race, and class present in Martha Stewart's unprecedented popularity, beginning with the publication of Stewart's first magazine in 1990 and ending in September 2004, after Stewart's conviction for her involvement in the ImClone scandal. My approach is built on the intersection of American mass communication research, British cultural studies, and feminist theory, and utilizes Hall's Encoding/Decoding model to examine how social, cultural and political discourses circulate in and through a mediated text and how those meanings are interpreted by those who receive them. Drawing from textual and ideological analysis of over thirteen years …


When He Doesn't Mean You: Gender-Exclusive Language As A Form Of Subtle Ostracism, Jane G. Stout Jan 2009

When He Doesn't Mean You: Gender-Exclusive Language As A Form Of Subtle Ostracism, Jane G. Stout

Masters Theses 1911 - February 2014

Two experiments examined the theorized link between the use of gender-exclusive language and ostracism. In two experiments, women and men read a job overview that contained either masculine gender-exclusive language (he), gender-inclusive language (he or she), or gender-neutral language (one). They then rated their feelings of exclusion (i.e., ostracism), described their personal investment in the described job (Experiments 1 and 2) and evaluated the work environment (Experiment 2). In both experiments, women reported feeling most ostracized when they were exposed to gender-exclusive language compared to gender-inclusive language. Furthermore, women in Experiment 1 reported least personal investment in the job when …


Adoptee Information Seeking: Changes Between Adolescence And Emerging Adulthood And The Impact Of Adoption Communicative Openness, Brooke Alison Skinner-Drawz Jan 2009

Adoptee Information Seeking: Changes Between Adolescence And Emerging Adulthood And The Impact Of Adoption Communicative Openness, Brooke Alison Skinner-Drawz

Rudd Adoption Research Program Dissertations from UMass Amherst

This dissertation examined changes in information seeking intentions and behaviors between adolescence and emerging adulthood for a group of adoptees who did not have direct contact with birth relatives in adolescence. Associations between information seeking in emerging adulthood and life cycle events typical of emerging adulthood, gender, and Adoption Communicative Openness were also examined. Data from 119 adoptees and their adoptive mothers were used from Waves 2 (1996-2000) and 3 (2005-2008) of the Minnesota-Texas Adoption Research Project (Grotevant & McRoy, 1998). Degree of information seeking between adolescence (Wave 2) and emerging adulthood (Wave 3) increased for the majority of adoptees …