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Social and Behavioral Sciences Commons

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University of Massachusetts Amherst

Theses/Dissertations

Social Psychology

Consumer behavior

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

Multiple Identities In Sport Fandom: Balance, Conflict, & Negotiation, Aaron Mansfield Apr 2021

Multiple Identities In Sport Fandom: Balance, Conflict, & Negotiation, Aaron Mansfield

Doctoral Dissertations

Simultaneous to the sport industry’s ascent, obesity has become an issue of growing societal concern. Scholars have explored the role of social-psychological identification in both fandom and physical health, but have not yet explored the intersection of the two. Throughout life, individuals must negotiate all of their identities, including their attachment to sport teams, yet understanding of role identity within sport management is limited. Likewise, scholars have noted the need for greater illumination of the relationship between fandom and physical well-being. I address these gaps through three studies. In Study One, I completed semi-structured interviews with individuals who consider both …


Social Signals For Change: Examining The Role Of Interpersonal Communication For Positive Ecological Progress, Meaghan Guckian Oct 2019

Social Signals For Change: Examining The Role Of Interpersonal Communication For Positive Ecological Progress, Meaghan Guckian

Doctoral Dissertations

It perhaps goes without saying that society is collectively failing to meet the challenges posed by climate change and natural resource management, among other issues. Stagnated efforts may in part be driven by social processes that have been shown to shape whether, how, and to what extent individuals engage with environmental issues. In light of these stalled efforts to advance positive change, there is a pressing need to broaden our understanding of the normative processes that support the formation and maintenance of situation-appropriate social norms. In this dissertation, I integrate research from various fields to explore the role of interpersonal …


Regulating Relationship Needs Via Joint Consumption: An Attachment Perspective, Jana M. Rosewarne Jul 2018

Regulating Relationship Needs Via Joint Consumption: An Attachment Perspective, Jana M. Rosewarne

Doctoral Dissertations

Attachment style functions to regulate affect in relationships. I hypothesized that consumer decisions serve a similar purpose, producing distinct patterns of product preferences depending on people’s attachment goals. In a series of studies, I found that attachment avoidance predicted reduced preference for products framed as meeting closeness relationship goals and greater preference for products framed as meeting autonomy goals. The link between attachment anxiety and product preference depended on consumers’ emotions (S2) and relationship commitment (S3). Attachment style also predicted differences in the extent to which consumers thought about their partners when choosing products and their perceptions of how consumption …