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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

University of Massachusetts Amherst

Series

2019

Millennials

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Comparing Millennial Visitors To Wineries And Breweries In British Columbia: An Examination Of Social Involvement, Social Return, And Self-Image Congruency, Jarrett R. Bachman, John S. Hull, Sanja Haecker Jan 2019

Comparing Millennial Visitors To Wineries And Breweries In British Columbia: An Examination Of Social Involvement, Social Return, And Self-Image Congruency, Jarrett R. Bachman, John S. Hull, Sanja Haecker

TTRA Canada 2019 Conference

No abstract provided.


Understanding Millennial Interest In Participating In Wine Tourism - A Case Study On The Kamloops Wine Trail, British Columbia, Canada, John S. Hull, Jarrett R. Bachman, Sanja Haecker Jan 2019

Understanding Millennial Interest In Participating In Wine Tourism - A Case Study On The Kamloops Wine Trail, British Columbia, Canada, John S. Hull, Jarrett R. Bachman, Sanja Haecker

TTRA Canada 2019 Conference

No abstract provided.