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The Ambiguous Construction Of Collective "Family" In The Age Of Post-Collectivism China: Through The Lens Of Cctv's Spring Festival Gala, Lin Shi

Doctoral Dissertations

The dissertation, through a semiotic reading of familial imagery in CCTV's Spring Festival Gala, explores the new propaganda and its effects on Chinese people's political subjectivity, against the background combining the dying Communist ideology, the rise of neoliberalism, the proliferating social technologies, and the tremendous human dislocation in contemporary China. Particularly, informed by cultural studies and ethnographic methods, this research project explores how the post-collectivism party-state insists on a mirror image of the collectivism through constructing the country as a singular super "family" form the olden time, as exemplified in the televised spectacle - CCTV's Spring Festival Gala. In the …