Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

University of Massachusetts Amherst

Communication Department Faculty Publication Series

Series

2017

Gender

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Piropo As A Cultural Term For Talk In The Spanish-Speaking World, Benjamin Bailey Jan 2017

Piropo As A Cultural Term For Talk In The Spanish-Speaking World, Benjamin Bailey

Communication Department Faculty Publication Series

This paper examines meanings of a Spanish term for communicative action – piropo – and a range of practices in the Spanish-speaking world that are subsumed under the term. The archetypal piropo – a male making unsolicited flirtatious or sexually oriented comments to a passing female of reproductive age whom he does not know – has correlates in Anglo-America in the form of catcalls, but it encompasses a wider range of practices and meanings. The concept and activity of giving piropos are closely linked to cultural beliefs about gender and gender roles, the performance of masculinity, and appropriate behavior toward …


Cultivating Conceptions Of Masculinity: Television And Perceptions Of Masculine Gender Role Norms, Erica Scharrer, Greg Blackburn Jan 2017

Cultivating Conceptions Of Masculinity: Television And Perceptions Of Masculine Gender Role Norms, Erica Scharrer, Greg Blackburn

Communication Department Faculty Publication Series

The potential of television to both reflect and shape cultural understandings of gender roles has long been the subject of social scientific inquiry. The present study employed survey methodology with 420 emerging adult respondents (aged 18 to 25) in a national U.S. sample to explore associations between amount of time spent viewing television and views about “ideal” masculine gender roles. The viewing of particular television genres was explored in addition to (and controlling for) overall amount of time spent with the medium, using cultivation theory as the theoretical foundation. Results showed significant statistical associations between viewing sitcoms, police and detective …