Social and Behavioral Sciences Commons^™

Show Me A Sign: How Signs Embedded Within Social Media Shape And Influence Outdoor Recreational Tourists' Decision-Making Processes At Colorado State Parks, Sarah Marie Norlin

Electronic Theses and Dissertations

The purpose of this project was to determine the ways in which signs within social media posts on Instagram and Facebook frame the way that outdoor recreational tourists make decisions about Colorado state parks' locations, services and activities. Surveys were conducted at 6 Colorado state parks in the 2018 spring, summer, and fall months. These surveys asked respondents to answer multiple choice and open ended questions about their social media habits, their outdoor recreation habits, and their opinions about images displayed on Colorado Parks and Wildlife's social media pages.

A total of 93 surveys were collected during the research period. …

Making Social Media More Social: A Literature Review Of Academic Libraries’ Engagement And Connections Through Social Media Platforms, Elia Trucks

University Libraries: Faculty Scholarship

This chapter explores how academic libraries have used social media for broadcasting information, responsive communication, and engagement. Many libraries focus on the marketing aspect of social media, since it is a successful method of promoting events, services, and resources. However, exclusively using social media as a marketing tool ignores the best part of social media: the connections it fosters between people. The online community is just an extension of the in-person community that the academic library serves. This chapter examines the state of the literature on libraries’ use of social media through the lens of increasing engagement and connections with …