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A Study On Impact Of Covid -19 On Msmes In India, Ayesha Siddiqua, Swathi J
A Study On Impact Of Covid -19 On Msmes In India, Ayesha Siddiqua, Swathi J
International Review of Business and Economics
Small Industries are more vulnerable ones as it dealt a body blow because of Covid-19 and the resultant lockdown. It is difficult for them to survive without assistance. This is because, they are unable to cope up with the difficulties that are forced on them as their survival is difficult even in normal times but now they are dealing with something so unexpected. The significance of MSMEs sector in boosting Indian economy cannot be ignored. Unless we strengthen the MSME sector, it is very little that the economy will have to look forward to. They are reaching out to the …
A Study On External Environment Of Business And Its Influence On Msmes In The Context Of Covid-19, Saranya Devi M., Nm. Anirudh
A Study On External Environment Of Business And Its Influence On Msmes In The Context Of Covid-19, Saranya Devi M., Nm. Anirudh
International Review of Business and Economics
Businesses across the globe has decided ‘just to survive apart from making huge profit’, from a global pandemic which has created huge disaster to economy of almost all countries in the world. In India pharmaceutical industry is improving its status day by day, on the other hand travel and tourism industry, entertainment sector, market for luxury products and services is deteriorating among which the drastic-hit is the MSMEs.This study aims at analysing various external factors influencing the performance of business especially during times of COVID-19 pandemic, those factors include political, social, cultural,economic, legal, technological, etc., The study aims at finding …