Social and Behavioral Sciences Commons^™

Framing, Advice-Seeking, And Medical Trust In The R/Keto Community: An Analysis Of The Medical Flair On R/Keto, Sabrina Finke

Electronic Theses and Dissertations

First created in 1921, the ketogenic diet was used as a medical intervention for children suffering from severe epilepsy. However, in recent years, this highly restrictive diet has gained mainstream popularity for a number of illness management, wellness, and weight loss uses. Despite its rise in use and popularity, mainstream medical opinion still views the ketogenic diet as a last resort for severe conditions. Using a content analysis of posts tagged with the “medical” flair on the subreddit “r/Keto,” this thesis found commonalities among posts which praised the ketogenic diet and shared positive personal anecdotes were the most likely to …

Audience Segmentation Ethics In Health Promotion, Uyen Lili Le

Electronic Theses and Dissertations

Audience segmentation is a crucial component of health promotion campaigns as it is believed to support health-related campaigns to achieve greater benefits. However, there are numerous concerns about the ethicality of audience segmentation. For instance, Newton, Newton, Turk, and Ewing (2013) stated that audience segmentation can create inequalities between different groups of audiences. In addition, unintended audience and consequences are often excluded from health campaign planning and execution. These factors can negatively affect the campaign by creating adverse impacts. As a matter of fact, the prominent challenge of health promotion is sustaining the connection between ethics and effectiveness for promotional …

Throne Of Fans: Examining The Roles Of Feminism, Platform And Community In An Online Fandom, Sarah Leiser

Electronic Theses and Dissertations

This thesis involves examining the influence of feminism, platform and community on the fandom of Sarah J Maas (SJM) novels on the social network site Tumblr. The goals are to show how a shift to an open social network site has changed the practice of fandom and how various feminisms are applied to popular culture and learned through Tumblr. An ethnographic study and textual analysis on SJM fandom posts and interactions on Tumblr were utilized in order to reach these goals. The observations and analysis examines the data in three categories: the established characteristics of fandom on Tumblr, the characteristics …

Las Hijas De Violencia: Performance, The Street, And Online Discourse, Madison M. Snider

Electronic Theses and Dissertations

This paper explores street harassment as a contentious practice in the rhetorical spaces of the street and social media posting through a case study of the performance group Las Hijas de Violencia. Through anarchistic direct action resistance tactics, the group confronted harassers in the streets of Mexico City and their recordings launched global media interest which led to viral online sharing. Widespread sharing of their performance led to the creation of public discursive space, through comments sections, which was utilized to measure attitudes toward street harassment and feminist direct action protest. Contextualized in a growing call for an end to …

The Responsible Project, Shannon N. Jackson

Electronic Theses and Dissertations

The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.

How The Greek Press Constructed The "Greek Economic Crisis", Maria Elena Kuntz

Electronic Theses and Dissertations

Since 2008, there has been a surge of interest in and research on the relationship between news media and economic reporting, particularly as it concerns financial crises. The 2008 U.S. subprime mortgage crisis, quickly followed by the economic crisis that began to unfold in Greece in 2009, spurred researchers to examine how newspapers around the world report on the complex, globalized economy. In the pursuit of understanding transnational economic processes, publics rely on news media to provide information about the meaning of economic events, especially crises. As such, newspapers are key players in constructing the narratives of crises.

This study …