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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Socialite Library, Katy Kelly
The Socialite Library, Katy Kelly
Roesch Library Faculty Presentations
Feel like you’re using social media on behalf of your library “just because” and to an unresponsive audience? Think of a great party host. They plan the party and provide a welcoming space. Maybe they even incentivize you to attend and participate. Great hosts also take the time to check how their guests are doing, respond to needs and complaints, and adjust the party to accommodate future attendees. Learn how one library revamped its social media by thinking like a socialite party host. Katy Kelly, Communications and Outreach Librarian at University of Dayton, Dayton, Ohio, will describe her use of …
Foursquare For Libraries: Your Users Are Ready To Check In!, Katy Kelly
Foursquare For Libraries: Your Users Are Ready To Check In!, Katy Kelly
Roesch Library Faculty Presentations
Libraries can use Foursquare to reward frequent visitors. Using mobile phones to check in, visitors use Foursquare to share their locations with friends as well as unlock special offers available at a location. Frequent visitors can become "mayors," thanks to algorithms, and locations can reward their mayors as they see fit. Our student government association suggested a semester-long contest for the chance to win a highly-coveted individual study room in the library during finals week. The library answered this request and hosted the contest with Foursquare. After launching the "V.I.P. Room" deal, check-ins at the library on Foursquare increased 992%. …
Tracking Tweets: Engage In Conversation About Your Library On Twitter, Katy Kelly
Tracking Tweets: Engage In Conversation About Your Library On Twitter, Katy Kelly
Roesch Library Faculty Presentations
Get an uncensored look at what people are saying about your library and provide responsive service using Twitter. For two years, tweets about and to a library Twitter account have been responded to, saved, and analyzed, revealing attitudes towards the library that were previously unknown. Once the library Twitter account began responding to tweets, the tweets about the library increased as did the number of the account followers (up 500%). By the third semester of an active and responsive Twitter presence, a student journalist named the library Twitter account a "campus legend." This poster session will showcase Twitter as a …