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Full-Text Articles in Social and Behavioral Sciences
Disentangling Two Fundamental Paradigms In Human-Machine Communication Research: Media Equation And Media Evocation, Margot J. Van Der Goot, Katrin Etzrodt
Disentangling Two Fundamental Paradigms In Human-Machine Communication Research: Media Equation And Media Evocation, Margot J. Van Der Goot, Katrin Etzrodt
Human-Machine Communication
In this theoretical paper, we delineate two fundamental paradigms in how scholars conceptualize the nature of machines in human-machine communication (HMC). In addition to the well-known Media Equation paradigm, we distinguish the Media Evocation paradigm. The Media Equation paradigm entails that people respond to machines as if they are humans, whereas the Media Evocation paradigm conceptualizes machines as objects that can evoke reflections about ontological categories. For each paradigm, we present the main propositions, research methodologies, and current challenges. We conclude with theoretical implications on how to integrate the two paradigms, and with a call for mixed-method research that includes …
Archipelagic Human-Machine Communication: Building Bridges Amidst Cultivated Ambiguity, Marco Dehnert
Archipelagic Human-Machine Communication: Building Bridges Amidst Cultivated Ambiguity, Marco Dehnert
Human-Machine Communication
In this commentary, I call for maintaining the archipelagic character of human-machine communication (HMC). Utilizing the metaphor of the archipelago or a chain of connected islands indicates that HMC entails a variety of islands differing in shape, size, location, and proximity to one another. Rather than aiming for conceptual unity and definitional homogeneity, I call for embracing a cultivated ambiguity related to HMC key concepts. Ambiguity in the sense of allowing these concepts to be flexible enough to be explored in different contexts. Cultivated in the sense of demanding resonance across individual studies and theoretical lineages to allow for cumulative …