Social and Behavioral Sciences Commons^™

Read Between The Lines: Marketing Graphic Novels, Rebecca A. Nous, Wendy L. West, Kate Seidlinger

University Libraries Faculty Scholarship

This poster session highlights a marketing initiative for graphic novels, an underutilized collection, at the University at Albany. The marketing initiative was a collaboration between the presenters and the University Library’s Marketing Coordinating Committee. It included an exhibit case, book marks, a library Pinterest page, a designated location for the books with signage to draw attention to the books, writing a piece for the Libraries’ newsletter, creating a promotional slide for the library lobby and website, coordinating with the bibliographer in the Science Library about her graphic novel display, and sending emails notifying staff about the display.