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Full-Text Articles in Social and Behavioral Sciences
The Effect Of The Marketing Mix Of Msme Products On Sales Volume During The Covid-19 Pandemic, Murdayani Murdayani, Beti Nurbaiti, Soehardi Soehardi
The Effect Of The Marketing Mix Of Msme Products On Sales Volume During The Covid-19 Pandemic, Murdayani Murdayani, Beti Nurbaiti, Soehardi Soehardi
Journal of Strategic and Global Studies
This study aims to find out how much influence the marketing mix strategy has on sales volume during the Covid-19 pandemic on culinary MSMEs located in the North Bekasi area. The population is all culinary MSMEs in the North Bekasi area amounting to 1060 actors and sampling methods in the cluster sampling area of North Bekasi amounted to 104 MSMEs. The author uses quantitative methods using SEM (Structural Equation Modeling) and data analysis used with the Lisrel 8.70 software program. For primary data obtained through likert scale with validity, reliability and GOFI test. From the results of the study obtained …
Marketing And Promotion Strategies In Increasing Thenumber Of Foreign Tourists To A Thousand Islands, Enggar Panggalih Masaji, Priyanto Priyanto
Marketing And Promotion Strategies In Increasing Thenumber Of Foreign Tourists To A Thousand Islands, Enggar Panggalih Masaji, Priyanto Priyanto
Journal of Indonesian Tourism and Policy Studies
This paper discusses the strategy carried out by the Tourism Office in promoting the Thousand Islands to foreign countries increase the number of foreign tourists' visit to the Thousand Islands. The Thousand Islands as one of the leading tourism object in Jakarta must be promoted and marketed to foreign countries. This study uses qualitative research and descriptive research with data collection techniques interviews and observations. The results of this study are to suggest and recommend other ways to promote the Thousand Islands to foreign countries and to see how the Thousand Islands itself in welcoming foreign tourists who visit the …
Bintan Island Tourism Marketing Strategy By Tour De Bintan, Ariobimo Enggartiasto, Karin Amelia Safitri
Bintan Island Tourism Marketing Strategy By Tour De Bintan, Ariobimo Enggartiasto, Karin Amelia Safitri
Journal of Indonesian Tourism and Policy Studies
This Journal discusses the analysis of the implementation of marketing strategies carried out in Bintan Island. In this Journal also explained the obstacles that occur in marketing tourism in Bintan Island. This Journal was compiled using data collection and interview research. The results of the research and interviews explained that the strategy carried out to market tourism destinations in Bintan Island was good but there were still obstacles in the marketing process.
Indonesia Tourism Marketing In South Korea, Bella Sophia, Karin Amelia Safitri
Indonesia Tourism Marketing In South Korea, Bella Sophia, Karin Amelia Safitri
Journal of Indonesian Tourism and Policy Studies
This paper describes the analysis of Indonesian tourism marketing process in the Repubic of Korea. The analysis started from the preparation process up till the implementation process; such as product instrument, instrument distribution, promotion instrument, public relations, and evaluation. It is revealed the obstacles of tourism marketing process the which has been done. Those are the lack of human resources, lack of marketing funds, and closed Korea Busan Indonesia Center. It also Explains the strategy of tourism marketing to increase of the number of Korean tourists to visit the country. Qualitative research was conducted in this final paper. The result …