Social and Behavioral Sciences Commons^™

Social Media Goes To The Movies: Fear Of Missing Out, Social Capital, And Social Motivations Of Cinema Attendance, Alec C. Tefertiller, Lindsey Conlin Maxwell, David L. Morris Ii

Faculty Publications

The purpose of this study was to examine the influence of participation in social media networks on theatrical movie attendance, with particular attention paid to the fear-of-missing-out (FoMO) and social media social capital. Using an online survey (N = 472), it was determined that the direct social utility of the theatrical experience was a better predictor of theatrical attendance than social media FoMO or social capital. However, both bridging social capital and FoMO were predictors of the post-viewing social media sharing of the film experience, with bridging social capital best predicting social media sharing. Furthermore, FoMO did not moderate …