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Full-Text Articles in Social and Behavioral Sciences
Corporate Social Responsibility And Its Effects On Corporate-Community Relationships: A Case Study Of Chevron's Richmond Refinery Fire In 2012, Afshan Khan
Master's Projects and Capstones
Corporate Social Responsibility (CSR) is a practical and strategic implementation process corporations often use to build social trust with the communities they serve. This process of developing social trust, according to Francis Fukuyama, creates conditions for corporations and communities to deepen their investments in each other, thus increasing the probability of economic prosperity. By seeking to balance social, environmental, and economic imperatives, corporations seeks to create a lasting, sustainable relationship with the communities they partner with. CSRs are not merely about re-branding and impression management, for they are about establishing a healthy, trusting relationship with the customers that corporations identify …