Social and Behavioral Sciences Commons^™

Mr420: Designing Effective Environmental Labels For Forest Products: Results Of Focus Group Research, Mario F. Teisl, Felicia Newman, Joann Buono, Melissa Hermann

Miscellaneous Reports

Using consumer focus groups, these researchers examined the use of environmental seals-of-approval to develop a better understanding of the consumer, product, label, and regulatory-framework characteristics that may affect an eco-labeling policy’s market effectiveness. The authors present 14 recommendations concerning the use of such labels.