Social and Behavioral Sciences Commons^™

Legitimating Jewish Identity Amidst Chaos: Zionist Public Diplomacy, Rudy Stoler

Exchange: The Journal of Public Diplomacy

How do global contests impact the conduct of public diplomacy? This paper, taking Zionist public diplomacy as a case-study in response to the Israel-as-occupier image, proposes that when critical events shock the Jewish world by striking negatively at the legitimacy of Jewish identity-the right to believe and act as a Jew in a non-Jewish world-they stimulate a public diplomacy backlash. This happened after the Six-Day War of 1967, during the Second Intifada of the early 2000s, and most recently in the lead-up to the unilateral Palestinian statehood bid in 2011. These events provided the motivation for the mutually supportive activities …

Medvedev Vs. Putin In Kremlin-Sponsored Advertorials In The U.S. And India, Evhenia Viatchaninova

Exchange: The Journal of Public Diplomacy

This essay explores the image making of Vladimir Putin vs. Dmitri Medvedev in the Kremlin-sponsored advertorials the "Russia Now" and the "Russia India Report" circulated as free supplements to The Washington Post, and The Times of India, India, in 2011. Advertorial content mentioning each politician was analyzed using basic qualitative and quantitative techniques, and several image making messages highlighting Putin's vs. Medvedev's leadership were deduced. Both advertorials served as a platform for mediated public diplomacy aimed at influencing foreign publics' perceptions of Russia's leadership in the wake of a major presidential election.

Mexico & Venezuela: Losing The Soft Power Sweepstakes At The Polls, Rick Rockwell

Exchange: The Journal of Public Diplomacy

This research article compares how the public images of Venezuela and Mexico have been shaped by the presidential election cycle of 2012 in each country. The results show that political leaders in both countries seem much more concerned about domestic issues rather than projecting a more positive public diplomacy image. The paper focuses on the history and political culture of both countries, which inevitably frames how both dealt with negative international impressions resulting from the elections. Although Venezuela has had many more demonstrations of national plebiscites and elections than any other Latin American country during the era of President Hugo …

Our Wavin’ Flag: U.S. Public Diplomacy Outreach, Sharon Hudson-Dean

Exchange: The Journal of Public Diplomacy

In March 2012, U.S. President Barack Obama, an avid sports fan, sat down to talk with sports writer Bill Simmons.1 He explained why competition on the field connects radically different people to each other, "People - for all our differencespolitically,regionally,economically-mostfolksunderstandsports.Probablybecauseit'soneofthe few places where it's a true meritocracy. There's not a lot of BS. Ultimately, who's winning, who's losing, who's performing, who's not - it's all laid out there."

In many ways, sports is a perfect unifier. A fan need not be literate, educated, well-traveled, or wealthy to be personally engaged in the fate of a team or the outcome of …