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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Sneaker Value: A Disquisition Into Sneaker Resale Market, Xincheng Ding
The Sneaker Value: A Disquisition Into Sneaker Resale Market, Xincheng Ding
Theses - ALL
The secondary market for sneakers has proliferated in recent years. In the secondary market of sneakers, it is typical for the resale price of sneakers to be higher than the retail price. Using the theory of planned behavior as a theoretical framework, this study will examine how the economic, hedonic, symbolic, and social values of sneakers influence consumer attitudes and subjective norms. In addition, this study will examine the relationship between social media hype and perceived behavioral control. Finally, this paper examines how TPB components (subjective norms, perceived behavioral control, and attitudes) influence consumers' purchase intentions. To achieve this research …
The Impact Of Live Streaming E-Commerce Features On Chinese Consumers' Attitude And Purchase Intention, Tianmeng Yan
The Impact Of Live Streaming E-Commerce Features On Chinese Consumers' Attitude And Purchase Intention, Tianmeng Yan
Theses - ALL
In recent years, live streaming e-commerce has been gaining popularity among Chinese consumers as a new social trend. Compared to traditional e-commerce, the shopping model of live streaming service plus e-commerce demonstrates some benefits of social media features, encouraging consumers to engage in live shopping. This study aims to predict how different live streaming e-commerce features (visibility, interactivity, price discount, and celebrity endorsement) influence Chinese consumers' attitude and purchase intentions. It also examines how TPB components (subjective norm, perceived behavior control, and attitudes) can affect Chinese consumers' purchase intention using a theoretical model combined with the TPB model and the …
The Role Of Exposure To Communication Channels, Institutional Trust And Moral Norm In Predicting Pm2.5 Risk-Reduction Intention In China: A Study Of The Theory Of Planned Behavior., Tong Lin
Theses - ALL
Understanding and encouraging people to perform PM2.5 risk-reduction behaviors is essential to reduce the health risks caused by PM2.5 and to promote a healthy lifestyle. This study aims to predict the effects of psychological factors (attitude, perceived behavioral control, subjective norm and moral norm) on individual’s PM2.5 risk-reduction intention. It also looks into how contextual factors (exposure to communication channels and institutional trust) can influence behavioral intention and make contributions to the predicting powers of the theory of planned behavior. To achieve this goal, I analyze the secondary survey data that randomly selected residents living in three regions known for …