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Toward Extended Situational Crisis Communication Theory: Include Visuals, Prior Performance, And Framing Devices, Mohammad Ali

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Human brains are inherently capable of receiving and processing visual messages faster than written text messages. The recent proliferation of internet use, social media platforms, smartphones, and online news media sites facilitated the spread of visual content (e.g., pictures, videos, and data visualizations) online much higher than before. However, visual contents have been largely ignored in crisis communication research, leaving the crisis managers to devise strategic crisis responses and deal with a crisis without sufficient research evidence. Responding to a recent research call to fill the gap, this dissertation conducts a 2 (picture: action vs. damage) × 3 (distinctiveness: high …