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Full-Text Articles in Social and Behavioral Sciences
Tracking Virality And Susceptibility In Social Media, Tuan Anh Hoang, Ee-Peng Lim
Tracking Virality And Susceptibility In Social Media, Tuan Anh Hoang, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
In social media, the magnitude of information propagation hinges on the virality and susceptibility of users spreading and receiving the information respectively, as well as the virality of information items. These users' and items' behavioral factors evolve dynamically at the same time interacting with one another. Previous works however measure the factors statically and independently in a restricted case: each user has only a single adoption on each item, and/or users' exposure to items are observable. In this work, we investigate the inter-relationship among the factors and users' multiple adoptions on items to propose both new static and temporal models …
Microblogging Content Propagation Modeling Using Topic-Specific Behavioral Factors, Tuan Anh Hoang, Ee-Peng Lim
Microblogging Content Propagation Modeling Using Topic-Specific Behavioral Factors, Tuan Anh Hoang, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
When a microblogging user adopts some content propagated to her, we can attribute that to three behavioral factors, namely, topic virality, user virality, and user susceptibility. Topic virality measures the degree to which a topic attracts propagations by users. User virality and susceptibility refer to the ability of a user to propagate content to other users, and the propensity of a user adopting content propagated to her, respectively. In this paper, we study the problem of mining these behavioral factors specific to topics from microblogging content propagation data. We first construct a three dimensional tensor for representing the propagation instances. …