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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Spiteful, One-Off, And Kind: Predicting Customer Feedback Behavior On Twitter, Agus Sulistya, Abhishek Sharma, David Lo Nov 2016

Spiteful, One-Off, And Kind: Predicting Customer Feedback Behavior On Twitter, Agus Sulistya, Abhishek Sharma, David Lo

Research Collection School Of Computing and Information Systems

Social media provides a convenient way for customers to express their feedback to companies. Identifying different types of customers based on their feedback behavior can help companies to maintain their customers. In this paper, we use a machine learning approach to predict a customer’s feedback behavior based on her first feedback tweet. First, we identify a few categories of customers based on their feedback frequency and the sentiment of the feedback. We identify three main categories: spiteful, one-off, and kind. Next, we build a model to predict the category of a customer given her first feedback. We use profile and …


On Profiling Bots In Social Media, Richard J. Oentaryo, Arinto Murdopo, Philips K. Prasetyo, Ee Peng Lim Nov 2016

On Profiling Bots In Social Media, Richard J. Oentaryo, Arinto Murdopo, Philips K. Prasetyo, Ee Peng Lim

Research Collection School Of Computing and Information Systems

The popularity of social media platforms such as Twitter has led to the proliferation of automated bots, creating both opportunities and challenges in information dissemination, user engagements, and quality of services. Past works on profiling bots had been focused largely on malicious bots, with the assumption that these bots should be removed. In this work, however, we find many bots that are benign, and propose a new, broader categorization of bots based on their behaviors. This includes broadcast, consumption, and spam bots. To facilitate comprehensive analyses of bots and how they compare to human accounts, we develop a systematic profiling …


#Greysanatomy Vs. #Yankees: Demographics And Hashtag Use On Twitter, Jisun An, Ingmar Weber May 2016

#Greysanatomy Vs. #Yankees: Demographics And Hashtag Use On Twitter, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Demographics, in particular, gender, age, and race, are a key predictor of human behavior. Despite the significant effect that demographics plays, most scientific studies using online social media do not consider this factor, mainly due to the lack of such information. In this work, we use state-of-the-art face analysis software to infer gender, age, and race from profile images of 350K Twitter users from New York. For the period from November 1, 2014 to October 31, 2015, we study which hashtags are used by different demographic groups. Though we find considerable overlap for the most popular hashtags, there are also …


Helping Smes Understand Consumers And Competitors, Kyong Jin Shim Mar 2016

Helping Smes Understand Consumers And Competitors, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

No abstract provided.