Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

Singapore Management University

2016

Perspectives@SMU

Social Media

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

Public Realtions In The Social Media Age, Singapore Management University Sep 2016

Public Realtions In The Social Media Age, Singapore Management University

Perspectives@SMU

Instead of communicating through the media, PR professionals now have to engage across the spectrum because “everybody now matters"

Go to article

Winning In A Mobile-First World, Singapore Management University Sep 2016

Winning In A Mobile-First World, Singapore Management University

Perspectives@SMU

According to Facebook, it’s all about: a discovery mindset, relevance, and ‘thumb-stopping creative’

Go to article

Getting People To Buy, Always, Singapore Management University Jan 2016

Getting People To Buy, Always, Singapore Management University

Perspectives@SMU

Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands

Go to article