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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Public Realtions In The Social Media Age, Singapore Management University
Public Realtions In The Social Media Age, Singapore Management University
Perspectives@SMU
Instead of communicating through the media, PR professionals now have to engage across the spectrum because “everybody now matters"
Winning In A Mobile-First World, Singapore Management University
Winning In A Mobile-First World, Singapore Management University
Perspectives@SMU
According to Facebook, it’s all about: a discovery mindset, relevance, and ‘thumb-stopping creative’
How China's Firms Use Analysts To Communicate Externally, Singapore Management University
How China's Firms Use Analysts To Communicate Externally, Singapore Management University
Perspectives@SMU
Chinese companies face a dilemma. They need to straddle two worlds - there’s the old China where business is still conducted on a “who you know” basis, and the emerging world of financial markets, regulations and transparency, says Professor T.J. Wong, Choh-Ming Li Professor of Accountancy and Director of Centre for Institutions and Governance at the Chinese University of Hong Kong (CUHK) Business School.
Getting People To Buy, Always, Singapore Management University
Getting People To Buy, Always, Singapore Management University
Perspectives@SMU
Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands