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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Singapore Management University

Social Media

Marketing

2020

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Full-Text Articles in Social and Behavioral Sciences

5 Ways To Boost Your Business Through Influencer Marketing, Patricia Lui Nov 2020

5 Ways To Boost Your Business Through Influencer Marketing, Patricia Lui

Research Collection Lee Kong Chian School Of Business

Covid-19 pandemic’s economic impact put pressure on marketing budgets. Brands are more careful when deciding how they spend the funds on digital marketing, including influencer strategy. The blog offers tips on how to tap on influencers to create brand awareness and generate business leads and conversions.