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Full-Text Articles in Social and Behavioral Sciences
Impact Of Difficult Negatives On Twitter Crisis Detection, Yuhao Zhang, Siaw Ling Lo, Phyo Yi Win Myint
Impact Of Difficult Negatives On Twitter Crisis Detection, Yuhao Zhang, Siaw Ling Lo, Phyo Yi Win Myint
Research Collection School Of Computing and Information Systems
Twitter has become an alternative information source during a crisis. However, the short, noisy nature of tweets hinders information extraction. While models trained with standard Twitter crisis datasets accomplished decent performance, it remained a challenge to generalize to unseen crisis events. Thus, we proposed adding “difficult” negative examples during training to improve model generalization for Twitter crisis detection. Although adding random noise is a common practice, the impact of difficult negatives, i.e., negative data semantically similar to true examples, was never examined in NLP. Most of existing research focuses on the classification task, without considering the primary information need of …
Champions For Social Good: How Can We Discover Social Sentiment And Attitude-Driven Patterns In Prosocial Communication?, Raghava Rao Mukkamala, Robert J. Kauffman, Helle Zinner Henriksen
Champions For Social Good: How Can We Discover Social Sentiment And Attitude-Driven Patterns In Prosocial Communication?, Raghava Rao Mukkamala, Robert J. Kauffman, Helle Zinner Henriksen
Research Collection School Of Computing and Information Systems
The UN High Commissioner on Refugees (UNHCR) is pursuing a social media strategy to inform people about displaced populations and refugee emergencies. It is actively engaging public figures to increase awareness through its prosocial communications and improve social informedness and support for policy changes in its services. We studied the Twitter communications of UNHCR social media champions and investigated their role as high-profile influencers. In this study, we offer a design science research and data analytics framework and propositions based on the social informedness theory we propose in this paper to assess communication about UNHCR’s mission. Two variables—refugee-emergency and champion …
Storm The Capitol: Linking Offline Political Speech And Online Twitter Extra-Representational Participation On Qanon And The January 6 Insurrection, Claire Seungeun Lee, Juan Merizalde, John D. Colautti, Jisun An, Haewoon Kwak
Storm The Capitol: Linking Offline Political Speech And Online Twitter Extra-Representational Participation On Qanon And The January 6 Insurrection, Claire Seungeun Lee, Juan Merizalde, John D. Colautti, Jisun An, Haewoon Kwak
Research Collection School Of Computing and Information Systems
The transfer of power stemming from the 2020 presidential election occurred during an unprecedented period in United States history. Uncertainty from the COVID-19 pandemic, ongoing societal tensions, and a fragile economy increased societal polarization, exacerbated by the outgoing president's offline rhetoric. As a result, online groups such as QAnon engaged in extra political participation beyond the traditional platforms. This research explores the link between offline political speech and online extra-representational participation by examining Twitter within the context of the January 6 insurrection. Using a mixed-methods approach of quantitative and qualitative thematic analyses, the study combines offline speech information with Twitter …
Does Active Service Intervention Drive More Complaints On Social Media? The Roles Of Service Quality And Awareness, Shujing Sun, Yang Gao, Huaxia Rui
Does Active Service Intervention Drive More Complaints On Social Media? The Roles Of Service Quality And Awareness, Shujing Sun, Yang Gao, Huaxia Rui
Research Collection School Of Computing and Information Systems
Despite many advantages of social media as a customer service channel, there is a concern that active service intervention encourages excessive service complaints. Our paper casts doubt on this misconception by examining the dynamics between social media customer complaints and brand service interventions. We find service interventions indeed cause more complaints, yet this increase is driven by service awareness rather than chronic complaining. Due to the publicity and connectivity of social media, customers learn about the new service channel by observing customer service delivery to others – a mechanism that is unique to social media customer service and does not …
View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen
View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen
Research Collection School Of Computing and Information Systems
We evaluate the effects of the topics of social media posts on audiences across five social media platforms (i.e., Facebook, Instagram, Twitter, YouTube, and Reddit) at four levels of user engagement. We collected 3,163,373 social posts from 53 news organizations across five platforms during an 8month period. We analyzed the differences in news organization platform strategies by focusing on topic variations by organization and the corresponding effect on user engagement at four levels. Findings show that topic distribution varies by platform, although there are some topics that are popular across most platforms. User engagement levels vary both by topics and …
Recommending Who To Follow In The Software Engineering Twitter Space, Abhabhisheksh Sharma, Yuan Tian, Agus Sulistya, Dinusha Wijedasa, David Lo
Recommending Who To Follow In The Software Engineering Twitter Space, Abhabhisheksh Sharma, Yuan Tian, Agus Sulistya, Dinusha Wijedasa, David Lo
Research Collection School Of Computing and Information Systems
With the advent of social media, developers are increasingly using it in their software development activities. Twitter is one of the popular social mediums used by developers. A recent study by Singer et al. found that software developers use Twitter to “keep up with the fast-paced development landscape.” Unfortunately, due to the general-purpose nature of Twitter, it’s challenging for developers to use Twitter for their development activities. Our survey with 36 developers who use Twitter in their development activities highlights that developers are interested in following specialized software gurus who share relevant technical tweets.To help developers perform this task, in …
Offline Versus Online: A Meaningful Categorization Of Ties For Retweets, Felicia Natali, Feida Zhu
Offline Versus Online: A Meaningful Categorization Of Ties For Retweets, Felicia Natali, Feida Zhu
Research Collection School Of Computing and Information Systems
With the recent proliferation of news being shared through online social networks, it is crucial to determine how news is spread and what drives people to share certain stories. In this paper, we focus on the social networking site Twitter and analyse user’s retweets. We study retweeting patterns between offline and online friends, particularly, how tweet novelty and tweet topic differ between tweets retweeted by offline friends and those retweeted by online friends.
Inferring Social Media Users’ Demographics From Profile Pictures: A Face++ Analysis On Twitter Users, Soon-Gyo Jung, Jisun An, Haewoon Kwak, Joni Salminen, Bernard J. Jansen
Inferring Social Media Users’ Demographics From Profile Pictures: A Face++ Analysis On Twitter Users, Soon-Gyo Jung, Jisun An, Haewoon Kwak, Joni Salminen, Bernard J. Jansen
Research Collection School Of Computing and Information Systems
In this research, we evaluate the applicability of using facial recognition of social media account profile pictures to infer the demographic attributes of gender, race, and age of the account owners leveraging a commercial and well-known image service, specifically Face++. Our goal is to determine the feasibility of this approach for actual system implementation. Using a dataset of approximately 10,000 Twitter profile pictures, we use Face++ to classify this set of images for gender, race, and age. We determine that about 30% of these profile pictures contain identifiable images of people using the current state-of-the-art automated means. We then employ …
Demographics Of News Sharing In The U.S. Twittersphere, Julio C.S. Reis, Haewoon Kwak, Jisun An, Johnnatan Messias, Benevenuto Fabrıcio.
Demographics Of News Sharing In The U.S. Twittersphere, Julio C.S. Reis, Haewoon Kwak, Jisun An, Johnnatan Messias, Benevenuto Fabrıcio.
Research Collection School Of Computing and Information Systems
The widespread adoption and dissemination of online news through social media systems have been revolutionizing many segments of our society and ultimately our daily lives. In these systems, users can play a central role as they share content to their friends. Despite that, little is known about news spreaders in social media. In this paper, we provide the first of its kind in-depth characterization of news spreaders in social media. In particular, we investigate their demographics, what kind of content they share, and the audience they reach. Among our main findings, we show that males and white users tend to …
The Retransmission Of Rumor And Rumor Correction Messages On Twitter, Alton Y. K. Chua, Cheng-Ying Tee, Augustine Pang, Ee-Peng Lim
The Retransmission Of Rumor And Rumor Correction Messages On Twitter, Alton Y. K. Chua, Cheng-Ying Tee, Augustine Pang, Ee-Peng Lim
Research Collection Lee Kong Chian School Of Business
This article seeks to examine the relationships among source credibility, message plausibility, message type (rumor or rumor correction) and retransmission of tweets in a rumoring situation. From a total of 5,885 tweets related to the rumored death of the founding father of Singapore Lee Kuan Yew, 357 original tweets without an “RT” prefix were selected and analyzed using negative binomial regression analysis. The results show that source credibility and message plausibility are correlated with retransmission. Also, rumor correction tweets are retweeted more than rumor tweets. Moreover, message type moderates the relationship between source credibility and retransmission as well as that …
‘Tweetboard’ – A Case Study Of Developing A Micro-Blogging Platform For Higher Education, Shao Cheh Joyce Hsu, Gan, Benjamin, Jin Lee, Shu Hui Sheryl Lim, Xie Yan Jeremy Lim, Thomas Menkhoff, Si Xian Sherman Tan, Charles Jason Woodard, Qiu Cheng Yap
‘Tweetboard’ – A Case Study Of Developing A Micro-Blogging Platform For Higher Education, Shao Cheh Joyce Hsu, Gan, Benjamin, Jin Lee, Shu Hui Sheryl Lim, Xie Yan Jeremy Lim, Thomas Menkhoff, Si Xian Sherman Tan, Charles Jason Woodard, Qiu Cheng Yap
Research Collection School Of Computing and Information Systems
This paper reports experiences made at an Asian university in developing a social media platform based on Twitter in the context of a final year capstone project where information systems management students get an opportunity to solve ‘a real-world problem for a real client’. In this case study, the challenge was provided by a faculty member’s request for an interactive social media application which engages less outspoken students in class via a social medium they are familiar with: Twitter. We reconstruct the project’s evolution; describe the main features of the application called ‘TweetBoard’ and share lessons learned in developing a …
Efficient Online Summarization Of Large-Scale Dynamic Networks, Qiang Qu, Siyuan Liu, Feida Zhu, Christian S. Jensen
Efficient Online Summarization Of Large-Scale Dynamic Networks, Qiang Qu, Siyuan Liu, Feida Zhu, Christian S. Jensen
Research Collection School Of Computing and Information Systems
Information diffusion in social networks is often characterized by huge participating communities and viral cascades of high dynamicity. To observe, summarize, and understand the evolution of dynamic diffusion processes in an informative and insightful way is a challenge of high practical value. However, few existing studies aim to summarize networks for interesting dynamic patterns. Dynamic networks raise new challenges not found in static settings, including time sensitivity, online interestingness evaluation, and summary traceability, which render existing techniques inadequate. We propose dynamic network summarization to summarize dynamic networks with millions of nodes by only capturing the few most interesting nodes or …
Detecting Community Pacemakers Of Burst Topic In Twitter, Guozhong Dong, Wu Yang, Feida Zhu, Wei Wang
Detecting Community Pacemakers Of Burst Topic In Twitter, Guozhong Dong, Wu Yang, Feida Zhu, Wei Wang
Research Collection School Of Computing and Information Systems
Twitter has become one of largest social networks for users to broad-cast burst topics. Influential users usually have a large number of followers and play an important role in the diffusion of burst topic. There have been many studies on how to detect influential users. However, traditional influential users detection approaches have largely ignored influential users in user community. In this paper, we investigate the problem of detecting community pacemakers. Community pacemakers are defined as the influential users that promote early diffusion in the user community of burst topic. To solve this problem, we present DCPBT, a framework that can …
Extending The Network: The Influence Of Offline Friendship On Twitter Network, Young Soo Kim, Kyungsub Stephen Choi, Felicia Natali
Extending The Network: The Influence Of Offline Friendship On Twitter Network, Young Soo Kim, Kyungsub Stephen Choi, Felicia Natali
Research Collection School Of Computing and Information Systems
Twitter effectively provides a communication platform that allows users to strengthen or augment relationships with their close ones. It is a common scene to see groups of people in continuing group communication from offline to online using tools such as Twitter. Furthermore, it is also possible to meet new friends via online encounter. Under these circumstances, there would be friends who are both offline and online, or only in online. Many of earlier Twitter network studies focused on the network effects’ direction going from online to offline network. This paper explores the opposite direction, going from offline to online network. …
Can Instagram Posts Help Characterize Urban Micro-Events?, Kasthuri Jayarajah, Archan Misra
Can Instagram Posts Help Characterize Urban Micro-Events?, Kasthuri Jayarajah, Archan Misra
Research Collection School Of Computing and Information Systems
Social media content, from platforms such as Twitter and Foursquare, has enabled an exciting new field of social sensing, where participatory content generated by users has been used to identify unexpected emerging or trending events. In contrast to such text-based channels, we focus on image-sharing social applications (specifically Instagram), and investigate how such urban social sensing can leverage upon the additional multi-modal, multimedia content. Given the significantly higher fraction of geotagged content on Instagram, we aim to use such channels to go beyond identification of long-lived events (e.g., a marathon) to achieve finer-grained characterization of multiple micro-events (e.g., a person …
Collective Rumor Correction On The Death Hoax Of A Political Figure In Social Media, Alton Y. K. Chua, Sin-Mei Cheah, Dion Hoe-Lian Goh, Ee-Peng Lim
Collective Rumor Correction On The Death Hoax Of A Political Figure In Social Media, Alton Y. K. Chua, Sin-Mei Cheah, Dion Hoe-Lian Goh, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
Conversations on social media networks that discuss a crisis incident as it unfolds have become a norm in recent years. Left to its own devices, such conversations could quickly degenerate into rumor mills. Little research has thus far examined the correction of rumors on social media. Using the third person effect as a theoretical underpinning, we developed a model of collective rumor correction on social media based on an incident surrounding the death hoax of a political figure. Tweets from Twitter were collected and analyzed for the period when a spike of circulating rumors speculating the demise of Singapore's first …
#Greysanatomy Vs. #Yankees: Demographics And Hashtag Use On Twitter, Jisun An, Ingmar Weber
#Greysanatomy Vs. #Yankees: Demographics And Hashtag Use On Twitter, Jisun An, Ingmar Weber
Research Collection School Of Computing and Information Systems
Demographics, in particular, gender, age, and race, are a key predictor of human behavior. Despite the significant effect that demographics plays, most scientific studies using online social media do not consider this factor, mainly due to the lack of such information. In this work, we use state-of-the-art face analysis software to infer gender, age, and race from profile images of 350K Twitter users from New York. For the period from November 1, 2014 to October 31, 2015, we study which hashtags are used by different demographic groups. Though we find considerable overlap for the most popular hashtags, there are also …
Learning To Find Topic Experts In Twitter Via Different Relations, Wei Wei, Gao Cong, Chunyan Miao, Feida Zhu, Guohui Li
Learning To Find Topic Experts In Twitter Via Different Relations, Wei Wei, Gao Cong, Chunyan Miao, Feida Zhu, Guohui Li
Research Collection School Of Computing and Information Systems
Expert finding has become a hot topic along with the flourishing of social networks, such as micro-blogging services like Twitter. Finding experts in Twitter is an important problem because tweets from experts are valuable sources that carry rich information (e.g., trends) in various domains. However, previous methods cannot be directly applied to Twitter expert finding problem. Recently, several attempts use the relations among users and Twitter Lists for expert finding. Nevertheless, these approaches only partially utilize such relations. To this end, we develop a probabilistic method to jointly exploit three types of relations (i.e., follower relation, user-list relation and list-list …
Ranking Of High-Value Social Audiences On Twitter, Siaw Ling Lo, Raymond Chiong, David Cornforth
Ranking Of High-Value Social Audiences On Twitter, Siaw Ling Lo, Raymond Chiong, David Cornforth
Research Collection School Of Computing and Information Systems
Even though social media offers plenty of business opportunities, for a company to identify the right audience from the massive amount of social media data is highly challenging given finite resources and marketing budgets. In this paper, we present a ranking mechanism that is capable of identifying the top-k social audience members on Twitter based on an index. Data from three different Twitter business account owners were used in our experiments to validate this ranking mechanism. The results show that the index developed using a combination of semi-supervised and supervised learning methods is indeed generic enough to retrieve relevant audience …
Investigating The Influence Of Offline Friendship On Twitter Networking Behaviors, Young Soo Kim, Felicia Natali, Feida Zhu, Ee-Peng Lim
Investigating The Influence Of Offline Friendship On Twitter Networking Behaviors, Young Soo Kim, Felicia Natali, Feida Zhu, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
We investigate the influence of offline friendship in three specific areas of Twitter networking behaviors: (a) network structure, (b) Twitter content and (c) interaction on Twitter. We observe some interesting findings through the empirical analysis of 2193 pairs of users who are online friends. When these pairs of users know each other offline, they are more likely to (1) respond to the online gesture of friendship from their friend, (2) share mutual online friends, (3) distribute and gather information in their friend’s Twitter network, (4) pay attention to their friend’s tweets, (5) post tweets that might be of interest to …
Friendship Maintenance And Prediction In Multiple Social Networks, Roy Ka-Wei Lee, Ee-Peng Lim
Friendship Maintenance And Prediction In Multiple Social Networks, Roy Ka-Wei Lee, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
Due to the proliferation of online social networks (OSNs), users find themselves participating in multiple OSNs. These users leave their activity traces as they maintain friendships and interact with other users in these OSNs. In this work, we analyze how users maintain friendship in multiple OSNs by studying users who have accounts in both Twitter and Instagram. Specifically, we study the similarity of a user's friendship and the evenness of friendship distribution in multiple OSNs. Our study shows that most users in Twitter and Instagram prefer to maintain different friendships in the two OSNs, keeping only a small clique of …
Whom Should We Sense In 'Social Sensing' - Analyzing Which Users Work Best For Social Media Now-Casting, Jisun An, Ingmar Weber
Whom Should We Sense In 'Social Sensing' - Analyzing Which Users Work Best For Social Media Now-Casting, Jisun An, Ingmar Weber
Research Collection School Of Computing and Information Systems
Given the ever increasing amount of publicly available social media data, there is growing interest in using online data to study and quantify phenomena in the offline 'real' world. As social media data can be obtained in near real-time and at low cost, it is often used for 'now-casting' indices such as levels of flu activity or unemployment. The term 'social sensing' is often used in this context to describe the idea that users act as 'sensors', publicly reporting their health status or job losses. Sensor activity during a time period is then typically aggregated in a 'one tweet, one …
What's Hot In Software Engineering Twitter Space?, Abhishek Sharma, Tian Yuan, David Lo
What's Hot In Software Engineering Twitter Space?, Abhishek Sharma, Tian Yuan, David Lo
Research Collection School Of Computing and Information Systems
Twitter is a popular means to disseminate information and currently more than 300 million people are using it actively. Software engineers are no exception; Singer et al. have shown that many developers use Twitter to stay current with recent technological trends. At various time points, many users are posting microblogs (i.e., tweets) about the same topic in Twitter. We refer to this reasonably large set of topically-coherent microblogs in the Twitter space made at a particular point in time as an event. In this work, we perform an exploratory study on software engineering related events in Twitter. We collect a …
Use Of A High-Value Social Audience Index For Target Audience Identification On Twitter, Siaw Ling Lo, David Cornforth, Raymond. Chiong
Use Of A High-Value Social Audience Index For Target Audience Identification On Twitter, Siaw Ling Lo, David Cornforth, Raymond. Chiong
Research Collection School Of Computing and Information Systems
With the large and growing user base of social media, it is not an easy feat to identify potential customers for business. This is mainly due to the challenge of extracting commercially viable contents from the vast amount of free-form conversations. In this paper, we analyse the Twitter content of an account owner and its list of followers through various text mining methods and segment the list of followers via an index. We have termed this index as the High-Value Social Audience (HVSA) index. This HVSA index enables a company or organisation to devise their marketing and engagement plan according …
Data Preparation For Social Network Mining And Analysis, Yazhe Wang
Data Preparation For Social Network Mining And Analysis, Yazhe Wang
Dissertations and Theses Collection (Open Access)
This dissertation studies the problem of preparing good-quality social network data for data analysis and mining. Modern online social networks such as Twitter, Facebook, and LinkedIn have rapidly grown in popularity. The consequent availability of a wealth of social network data provides an unprecedented opportunity for data analysis and mining researchers to determine useful and actionable information in a wide variety of fields such as social sciences, marketing, management, and security. However, raw social network data are vast, noisy, distributed, and sensitive in nature, which challenge data mining and analysis tasks in storage, efficiency, accuracy, etc. Many mining algorithms cannot …
Anomaly Detection Through Enhanced Sentiment Analysis On Social Media Data, Zhaoxia Wang, Victor Joo, Chuan Tong, Xin Xin, Hoong Chor Chin
Anomaly Detection Through Enhanced Sentiment Analysis On Social Media Data, Zhaoxia Wang, Victor Joo, Chuan Tong, Xin Xin, Hoong Chor Chin
Research Collection School Of Computing and Information Systems
Anomaly detection in sentiment analysis refers to detecting abnormal opinions, sentiment patterns or special temporal aspects of such patterns in a collection of data. The anomalies detected may be due to sudden sentiment changes hidden in large amounts of text. If these anomalies are undetected or poorly managed, the consequences may be severe, e.g. A business whose customers reveal negative sentiments and will no longer support the establishment. Social media platforms, such as Twitter, provide a vast source of information, which includes user feedback, opinion and information on most issues. Many organizations also leverage social media platforms to publish information …
Issues Of Social Data Analytics With A New Method For Sentiment Analysis Of Social Media Data, Zhaoxia Wang, Victor J. C. Tong, David Chan
Issues Of Social Data Analytics With A New Method For Sentiment Analysis Of Social Media Data, Zhaoxia Wang, Victor J. C. Tong, David Chan
Research Collection School of Social Sciences
Social media data consists of feedback, critiques and other comments that are posted online by internet users. Collectively, these comments may reflect sentiments that are sometimes not captured in traditional data collection methods such as administering a survey questionnaire. Thus, social media data offers a rich source of information, which can be adequately analyzed and understood. In this paper, we survey the extant research literature on sentiment analysis and discuss various limitations of the existing analytical methods. A major limitation in the large majority of existing research is the exclusive focus on social media data in the English language. There …
Sharing Political News: The Balancing Act Of Intimacy And Socialization In Selective Exposure, Jisun An, Daniele Quercia, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft
Sharing Political News: The Balancing Act Of Intimacy And Socialization In Selective Exposure, Jisun An, Daniele Quercia, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft
Research Collection School Of Computing and Information Systems
One might think that, compared to traditional media, social media sites allow people to choose more freely what to read and what to share, especially for politically oriented news. However, reading and sharing habits originate from deeply ingrained behaviors that might be hard to change. To test the extent to which this is true, we propose a Political News Sharing (PoNS) model that holistically captures four key aspects of social psychology: gratification, selective exposure, socialization, and trust & intimacy. Using real instances of political news sharing in Twitter, we study the predictive power of these features. As one might expect, …
On Macro And Micro Exploration Of Hashtag Diffusion In Twitter, Yazhe Wang, Baihua Zheng
On Macro And Micro Exploration Of Hashtag Diffusion In Twitter, Yazhe Wang, Baihua Zheng
Research Collection School Of Computing and Information Systems
This exploratory work studies hashtag diffusion in Twitter. The analysis is conducted from two aspects. From the macro perspective, we study general properties of hashtag diffusion, and classify hashtags into three main classes based on their temporal dynamics referred as 'single spike', 'multi-spikes', and 'fluctuation', and find that each of these classes has some unique characteristics. From the micro perspective, we investigate individual diffusion.We adopt Edelman's 'topology of influence' theory to identify four type of users with different influence levels in diffusion based on their dynamic retweet behaviors. The results of our study are useful for gaining more insights of …
Information Vs Interaction: An Alternative User Ranking Model For Social Networks, Wei Xie, Ai Phuong Hoang, Feida Zhu, Ee Peng Lim
Information Vs Interaction: An Alternative User Ranking Model For Social Networks, Wei Xie, Ai Phuong Hoang, Feida Zhu, Ee Peng Lim
Research Collection School Of Computing and Information Systems
The recent years have seen an unprecedented boom of social network services, such as Twitter, which boasts over 200 million users. In such big social platforms, the influential users are ideal targets for viral marketing to potentially reach an audience of maximal size. Most proposed algorithms rely on the linkage structure of the respective underlying network to determine the information flow and hence indicate a users influence. From social interaction perspective, we built a model based on the dynamic user interactions constantly taking place on top of these linkage structures. In particular, in the Twitter setting we supposed a principle …