Social and Behavioral Sciences | Open Access Articles

Prevalence And Success Of Reverse Mentoring In Public Relations, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A. Apr

Douglas J. Swanson, Ed.D APR

The article by professors Hays and Swanson points out the public relations workplace is changing rapidly and points out practitioners are being warned of the dangers of being “slow to catch on” when many of their clients already are familiar with social marketing technology and request its utilization in communication efforts. As a result, some public relations people turn to younger, more technologically adept individuals for training to bring the experienced professionals “up to speed.” This kind of training relationship is among the most common variants of what has come to be known as reverse mentoring. Although little is known …

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Media Advisers - Shadow Players In Political Communication, Richard Phillipps

Richard Phillipps

Extract:Synopsis:It is a commonplace in political communication that the news media mediate wider political realities to their audiences. The extent to which that news content is itself mediated by others is a more ambiguous and problematic area. Perhaps because it is rarely directly visible to the public, the work of media advisers or press secretaries has become the subject of much speculation, with sweeping claims about their power. This thesis systematically explores the role of media advisers, a backroom group sometimes labelled spin-doctors or minders. Until now, this pivotal group in democratic political communication has not been the focus of …

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