Social and Behavioral Sciences Commons^™

Analysis Of Flickr, Snapchat, And Twitter Use For The Modeling Of Visitor Activity In Florida State Parks, Hartwig H. Hochmair, Levente Juhasz

Levente Juhasz

Spatio-temporal information attached to social media posts allows analysts to study human activity and travel behavior. This study analyzes contribution patterns to the Flickr, Snapchat, and Twitter platforms in over 100 state parks in Central and Northern Florida. The first part of the study correlates monthly visitor count data with the number of Flickr images, snaps, or tweets, contributed within the park areas. It provides insight into the suitability of these different social media platforms to be used as a proxy for the prediction of visitor numbers in state parks. The second part of the study analyzes the spatial distribution …

Comparing The Spatial And Temporal Activity Patterns Between Snapchat, Twitter And Flickr In Florida, Levente Juhasz, Hartwig H. Hochmair

Levente Juhasz

Social media services generate enormous amounts of spatiotemporal data that can be used to characterize and analyse user activities and social behaviour. Although crowdsourced data have the advantage of comprehensive spatial and temporal coverage compared to data collected in more traditional ways, the various social media platforms target different user groups, which leads to user selection bias. Since data from social media platforms are used for a variety of geospatial applications, understanding such differences and their implications for analysis results is important for geoscientists. Therefore, this research analyses differences in spatial and temporal contribution patterns to three online platforms, namely …

Revisiting Stremii: Social Media Crisis Communication During Hurricane Matthew, Margaret C. Stewart, Cory Young

Margaret Stewart

Social media platforms influence the flow of information and technologically mediated communication during a storm. In 2015, Stewart and Wilson introduced the STREMII (pronounced STREAM-ee) as a six-phase model for social media crisis communication in an eff ort to assist institutions and organizations during unanticipated events, using the crisis of Hurricane Sandy as an applied example. Since the inception of the model, several advancements in social media strategy have revealed the opportunity for further development. This current work presents a revision of the original model, emphasizing the need for ongoing social listening and engagement with target audiences. These aspects of …

Regulating Social Media Use In The Workplace, Yemisi Dina

Yemisi Dina

The advent of social networking sites (SNS) has become a reality of the digital age. These sites are highly interactive, creative and addictive for individuals to exchange personal, professional and social ideas but its use has also been the subject of litigation in the courts lately just like any man made invention. People using these sites have sparked a number of legal challenges that have dramatically changed the world. This raises a number of questions as to whether there are clear guidelines on the use of these tools by employers and employees.

This paper is a case commentary of one …

Maximizing Your Faculty's Scholarly Impact: Techniques To Increase Findability, Caroline L. Osborne, Carol A. Watson, Thomas J. Striepe

Caroline L. Osborne

Developing An Effective Research Presence And Promoting Your Work, Amie D. Freeman, Stacy L. Winchester

Amie Freeman

Join UofSC librarians to discover ways to develop an effective research presence and to promote your scholarship for maximum visibility and impact using ResearchGate, Google Scholar, and other tools. We’ll discuss pre-publication considerations, promotional tools and techniques, and monitoring your research impact.

Accessing Web Archives: Integrating An Archive-It Collection Into Ebsco Discovery Service, Christina A. Beis, Kayla Harris, Stephanie Shreffler

Kayla Harris

Effective collaboration between archives and technical services can increase the discoverability of special collection materials. Archivists at the University of Dayton Libraries began using Archive-It to capture websites relevant to their collecting policies in 2015. However, the collections were only made available to users from the University of Dayton page on the Archive-It website. Content was isolated in a separate platform and was not promoted to users. Working together, the team of archivists and technical services librarians incorporated the web archive collections into the Libraries’ EBSCO Discovery Service (EDS) discovery layer. A local data dictionary was created based on OCLC’s …

Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain

Denise O'Shea

As marketing and outreach increasingly become core values for librarians, we are always looking for fresh ideas on how to best reach our users. Come and hear from a varied panel of academic librarians about ways to market your resources, services, and events/programs. Each panelist will be discussing a specific marketing or outreach program that their library has initiated recently. We hope to showcase the great work that NJ academic libraries are doing and inspire you to try something new at your library!

Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson

Jamie Hazlitt

What is the impact of social media, targeted email, and other intentional promotional efforts on e-resource usage? Is there a correlation between e-resources marketing and the use of those resources? What data can we gather, what can we learn, and how can this be used to improve our communications with faculty and outreach via social media and digital spaces?

This presentation will explore the findings from the first year of a multi-year study on marketing e-resources at Loyola Marymount University in Los Angeles. Librarians at the William H. Hannon Library examined the usage of specific e-resources over the course of …

The Visibility Of Authority Records, Researcher Identifiers, Academic Social Networking Profiles, And Related Faculty Publications In Search Engine Results, Rebecca B. French, Jody Condit Fagan

Rebecca B. French

Information about faculty and their publications can be found in library databases such as the Library of Congress Name Authority File, VIAF, WorldCat, and institutional repositories; in identifier registries like ORCID and ISNI; and on academic social networking sites like Academia, Google Scholar, and ResearchGate, but the way search engines use such identifiers and profiles is unclear. Therefore, researchers at a large comprehensive university conducted several rounds of web searching before and after the creation and modification of faculty authority records. The sample consisted of 24 faculty and the 35 publications associated with their authorities. The researchers searched for the …

The Link Between Romantic Disengagement And Facebook Addiction: Where Does Relationship Commitment Fit In?, Irum S. Abbasi

Irum Abbasi

“That’S Why I Deleted You, Aunt Kathy”: Political Tolerance, Online Selective Exposure, And Relational Closeness, Justice Forte

Justice Forte

A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good

Andy R. Dotterweich

The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …

Online Hunting Forums Identify Achievement As Prominent Among Multiple Satisfactions, Alena M. Ebeling-Schuld, Chris T. Darimont

Chris Darimont, PhD

Understanding hunter satisfactions can lead to improved wildlife management policy and practice. Whereas previous work has suggested that hunters often seek multiple satisfactions (achievement, affiliation, appreciation), little is known about how satisfactions might vary with target species. Additionally, past research has mostly gathered data using interviews and surveys, which might limit scope as well as introduce strategic bias for potentially provocative subjects such as hunting. To address these gaps, we analyzed data from online hunting forums, which provide an open-access source of peer-to-peer discussion that is geographically and taxonomically broad. We used directed qualitative content analysis to analyze hunting narratives …

Feed: State Transparency Amidst Informational Surplus, Mark Fenster

Mark Fenster

Assimilation Of Big Data Innovation: Investigating The Roles Of It, Social Media, And Relational Capital, Pratyush Bharati, Abhijit Chaudhury

Pratyush Bharati