Social and Behavioral Sciences Commons^™

A Longitudinal Study Of The Use Of The Web By Regional Tourism Organisations (Rtos) In Australia, Lois Burgess, Belinda Parrish, Joan Cooper, Carole Alcock

Belinda Gibbons

The information-intensive nature of the tourism and travel industry suggests an important role for Web technology in the promotion and marketing of tourist destinations. The rapid development of the Internet is also having profound impacts on the industry. In fact, travel and tourism has become the single largest category of products sold over the Internet (Tourism White Paper, 2007). With reports of travel purchases and reservations being one of the fastest growing segments of the Internet community it is no surprise that the number of tourism operators on the Web has increased considerably over the past few years. This paper …