Social and Behavioral Sciences Commons^™

Cultural Differences And Switching Of In-Group Sharing Behavior Between An American (Facebook) And A Chinese (Renren) Social Networking Site, Lin Qiu, Han Lin, Angela K. Y. Leung

Ka Yee Angela LEUNG

Prior research has documented cultural dimensions that broadly characterize between-culture variations in Western and East Asian societies and that bicultural individuals can flexibly change their behaviors in response to different cultural contexts. In this article, we studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the “Facebook of China”). Results showed that while Renren and Facebook are two technically similar platforms, the Renren culture is perceived as more collectivistic than the Facebook culture. …

Social Media For International Students: It's Not All About Facebook, Grace Saw, Wendy Abbott, Jessie Donaghey, Carolyn Mcdonald

Wendy Abbott

According to the OECD there are nearly four million tertiary students enrolled in a course outside their country of citizenship. In 2010 there were 335 273 international students enrolled in higher education in Australia. To support these students during their study, libraries need to find ways to communicate and engage with them.An Australian study found that international students’ preferred methods for learning about library services was through library webpages and personal contact with library staff. As more libraries experiment with social networking to inform and connect with students, we need to determine the effectiveness of this strategy for reaching international …

A Decisive Social Media: Domination Of Social Media In Deciding News Content-A Case Study Of American Media And Trayvon Martin Tragedy, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

More than a quarter of Americans (27%) now get news on mobile devices, and for the vast majority, this is increasing news consumption, the report finds. More than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers. On mobile devices, news consumers also are more likely to go directly to a news site or use an app, rather than to rely on search — strengthening the bond with traditional news brands. Almost immediately after the February 26 shooting of Trayvon Martin, the conversation about the case began simmering on Twitter. But it was nearly …

5 Simple Things You Can Do To Engage Volunteers Using Social Media, Jennifer Kelley

Jennifer Kelley

A presentation given to DuPage Association of Volunteer Administration members.

The Role Of Social Media In Community Colleges, Cecilia Rios-Aguilar, Manuel Sacramento González Canché,, Regina Deil-Amen, Charles H.F. Davis Iii

Charles H.F. Davis III

Over the past decade, there has been a growing public fascination with the phenomenon of connectedness. One of the most important ways in which society is now connected is through social media –such as social networking sites. While both students and higher education institutions seem to be utilizing social media more and more, there still are enormous challenges in trying to understand the new dynamics generated by social media in higher education, particularly for the context of community colleges.

This research report has several purposes. The first is to document and to describe the various ways in which social media …

Blurring The Personal/Professional Line: Using Social Media To Enhance User Engagement [Presentation File], Nedda Ahmed

Nedda H Ahmed

No abstract provided.

Blurring The Personal/Professional Line: Using Social Media To Enhance User Engagement [Notes & Further Reading File], Nedda Ahmed

Nedda H Ahmed

No abstract provided.

Social Media For Academic Libraries, David J. Fiander

David J Fiander

This chapter discusses the value of the academic library engaging with its users via social media sites like Facebook and Twitter. The chapter provides some background on research into how libraries have experimented with using Facebook for outreach and how the user community has responded. It gives a brief outline of the process for creating a rich Facebook page for an academic library system and tips for how to market a Facebook page or Twitter account, and how to use social media accounts to promote the library’s services. Finally, it provides some guidance for how an academic library should think …

Social Media In Higher Education: A Literature Review And Research Directions., Charles H.F. Davis Iii, Regina Deil-Amen, Cecilia Rios-Aguilar, Manuel Sacramento Gonzalez Canche

Charles H.F. Davis III

Social media [technology] has become a growing phenomenon with many and varied definitions in public and academic use. For our purposes, the term social media technology (SMT) refers to web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication. Despite the widespread use of SMT, little is known about the benefits of its use in postsecondary contexts and for specific purposes (e.g., marketing, recruitment, learning, and/or student engagement). It is critical to begin to examine if and how higher education institutions are incorporating the use …