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Full-Text Articles in Social and Behavioral Sciences
Do Multicultural Experiences Make People More Creative? If So, How?, Chi-Yue Chiu, Angela K. Y. Leung
Do Multicultural Experiences Make People More Creative? If So, How?, Chi-Yue Chiu, Angela K. Y. Leung
Ka Yee Angela LEUNG
MacDonalds' Rice-burger in Asia; Starbucks’ Coffee Mooncake in Singapore; Disneyland Yin-Yang Mickey Mouse Cookies in Hong Kong; Lay's Peking Duck Flavored Potato Clip … The list can go on. What is common in all these examples is that they are all novel product ideas created by integrating seemingly non-overlapping cultural or product ideas from Eastern and Western cultures. Combining seemingly non-overlapping ideas from different cultures is an example of creative conceptual expansion, a term in cognitive psychology that refers to the process of extending the conceptual boundaries of an existing concept by synthesizing it with other seemingly irrelevant concepts (Ward, …
Multicultural Experience, Idea Receptiveness, And Creativity, Angela K. Y. Leung, Chi-Yue Chiu
Multicultural Experience, Idea Receptiveness, And Creativity, Angela K. Y. Leung, Chi-Yue Chiu
Ka Yee Angela LEUNG
Inspired by recent advances in creative cognition research, the authors examined in the current research some creative benefits of multicultural experiences. Study 1 showed that European American undergraduates had better creative performance immediately after being exposed to American and Chinese cultures or to a hybrid culture formed by fusing American and Chinese cultures; this effect was also observed 5 to 7 days after the initial exposure. Studies 2 and 3 showed that exposure to multicultural experiences is positively related to the likelihood of engaging in some creativity-supporting processes—generation of unconventional ideas (Study 2) and receptiveness to ideas originated from foreign …