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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Cultural Differences And Switching Of In-Group Sharing Behavior Between An American (Facebook) And A Chinese (Renren) Social Networking Site, Lin Qiu, Han Lin, Angela K. Y. Leung Aug 2012

Cultural Differences And Switching Of In-Group Sharing Behavior Between An American (Facebook) And A Chinese (Renren) Social Networking Site, Lin Qiu, Han Lin, Angela K. Y. Leung

Ka Yee Angela LEUNG

Prior research has documented cultural dimensions that broadly characterize between-culture variations in Western and East Asian societies and that bicultural individuals can flexibly change their behaviors in response to different cultural contexts. In this article, we studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the “Facebook of China”). Results showed that while Renren and Facebook are two technically similar platforms, the Renren culture is perceived as more collectivistic than the Facebook culture. …


Going Beyond The Multicultural Experience-Creativity Link: The Mediating Role Of Emotions, Chi-Ying Cheng, Angela K.-Y. Leung, Tsung-Yu Wu Aug 2012

Going Beyond The Multicultural Experience-Creativity Link: The Mediating Role Of Emotions, Chi-Ying Cheng, Angela K.-Y. Leung, Tsung-Yu Wu

Ka Yee Angela LEUNG

This research examines the mediating role of emotions implicated in the multicultural experience—creativity link. We propose that when individuals are dealing with apparent cultural contradictions upon encountering two cultures simultaneously, mentally juxtaposing dissonant cultural stimuli could lower positive affect or increase negative affect, which could in turn induce a deeper level of cognitive processing of cultural discrepancies and inspire creativity. Two studies compared dual cultural exposure versus single cultural exposure among bicultural Singaporeans (Study 1) and compared self-relevant (jointly presenting local and foreign cultures) versus self-irrelevant (jointly presenting foreign cultures only) dual cultural exposure among monocultural Taiwanese (Study 2). As …


Accommodation Motivation Moderates Group-Level Dissonance In Persuasion And Small Group Settings, Angela K.-Y. Leung, Evelyn Wing-Mun Au, Chi-Yue Chiu Jan 2012

Accommodation Motivation Moderates Group-Level Dissonance In Persuasion And Small Group Settings, Angela K.-Y. Leung, Evelyn Wing-Mun Au, Chi-Yue Chiu

Ka Yee Angela LEUNG

No abstract provided.