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Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris
Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris
Pamela K. Morris
The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.